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Fire Dept. Coffee
firedeptcoffee.com ↗
BF2025
All brands on Black Friday

What did Fire Dept. Coffee do on Black Friday?

On November 28, 2025, Fire Dept. Coffee ran up to 25% off sitewide, via "Discount." Independently captured from firedeptcoffee.com — not aggregator copy.

The offer on the day

FIREDEPTCOFFEE.COM

Homepage · captured Nov 30, 2025

25% Off

25%

Depth on the day

Depth on the day

25%

▲ +0.3 pts · vs its active-promo avg

Vs discounters

-19 pts

▼ below avg · 44% among discounters

Headline offer
25% Off
Mechanic
Discount
Scope
Sitewide
Where it ran
online, app, in-store
Eligible categories
Not specified
Shipping
—

What ran on each channel

2 channels

What Fire Dept. Coffee ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Fire Dept. Coffee homepage updates

Fire Dept. Coffee homepage updates capture

Captured Nov 30, 2025.

Fire Dept. Coffee on social

Captured Nov 28, 2025.

Wholesale and marketplace assets withheld

Fire Dept. Coffee's competitive set

Benchmark on the same fields

Fire Dept. Coffee’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Fire Dept. CoffeeFire Dept. Coffee
25%
100%
3
This page
Black Rifle Coffee CompanyBlack Rifle Coffee Companyblackriflecoffee.com
95
Open profile →
Blackout Coffee CoBlackout Coffee Coblackoutcoffee.com
92
Aerial Resupply CoffeeAerial Resupply Coffeeaerialresupplycoffee.com
90
Death Wish CoffeeDeath Wish Coffeedeathwishcoffee.com
88
Open profile →
Alpha CoffeeAlpha Coffeealpha.coffee
87

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Fire Dept. Coffee on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Fire Dept. Coffee.

YearHeadline offerDepth
202525% Off25%

What teams ask about Black Friday 2025

Answered from our data
Does Fire Dept. Coffee offer Black Friday discounts?
Yes — on November 28, 2025, Fire Dept. Coffee ran 25% Off.
How deep was Fire Dept. Coffee's Black Friday discount?
Fire Dept. Coffee's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
What promotional mechanic did Fire Dept. Coffee use for Black Friday?
Fire Dept. Coffee ran Black Friday 2025 as "Discount."
Was Fire Dept. Coffee's Black Friday discount sitewide or limited to select items?
Fire Dept. Coffee's Black Friday 2025 discount was sitewide.
Is Fire Dept. Coffee's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Fire Dept. Coffee use for Black Friday?
Fire Dept. Coffee's Black Friday 2025 offer was eligible on: online, app, in-store.