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Estee Lauder
esteelauder.com ↗
BF2025
All brands on Black Friday

What did Estee Lauder do on Black Friday?

On November 28, 2025, Estee Lauder ran up to 40% off on select items, via "Discount." Independently captured from esteelauder.com — not aggregator copy.

The offer on the day

ESTEELAUDER.COM

Homepage · captured Nov 30, 2025

40% Off Select Favorites, 15% Off, $90 with any purchase

40%

Depth on the day

Depth on the day

40%

▲ +9.6 pts · vs its active-promo avg

Vs discounters

-4 pts

▼ below avg · 44% among discounters

Headline offer
40% Off Select Favorites, 15% Off, $90 with any purchase
Mechanic
Discount
Scope
Select
Where it ran
online, app, in-store
Eligible categories
cosmetics
Shipping
—

What ran on each channel

3 channels

What Estee Lauder ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Estee Lauder homepage updates

Estee Lauder homepage updates capture

Captured Nov 30, 2025.

Estee Lauder on paid media

Estée Lauder Double Wear Stay-in-Place Foundation, 1W1 Bone - 1.0 oz

Captured Nov 30, 2025.

Estee Lauder on social

You can’t wrap up the feeling of getting everything on your list. #JoyUnwrapped

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Estee Lauder's competitive set

Benchmark on the same fields

Estee Lauder’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Estee LauderEstee Lauder
30%
40%
5
This page
LancômeLancômelancome-usa.com
98
Open profile →
ChanelChanelchanel.com
95
SephoraSephorasephora.com
94
Dior FashionDior Fashiondior.com
92
Open profile →
YSL BeautyYSL Beautyyslbeautyus.com
91
Open profile →
SHISEIDOSHISEIDOshiseido.com
90
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Estee Lauder on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Estee Lauder.

YearHeadline offerDepth
202540% Off Select Favorites, 15% Off, $90 with any purchase40%

What teams ask about Black Friday 2025

Answered from our data
Does Estee Lauder offer Black Friday discounts?
Yes — on November 28, 2025, Estee Lauder ran 40% Off Select Favorites, 15% Off, $90 with any purchase.
How deep was Estee Lauder's Black Friday discount?
Estee Lauder's peak Black Friday 2025 discount was 40%. — 4 points shallower than the average among brands that discounted that day.
What promotional mechanic did Estee Lauder use for Black Friday?
Estee Lauder ran Black Friday 2025 as "Discount."
Was Estee Lauder's Black Friday discount sitewide or limited to select items?
Estee Lauder's Black Friday 2025 discount was on select items.
Is Estee Lauder's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Estee Lauder use for Black Friday?
Estee Lauder's Black Friday 2025 offer was eligible on: online, app, in-store.