What did EGO do on Black Friday?
On November 28, 2025, EGO ran up to 35% off sitewide, via "Discount." Independently captured from egoshoes.com — not aggregator copy.
The offer on the day
EGOSHOES.COM
Homepage · captured Nov 30, 2025
35% off
35%
Depth on the day
Depth on the day
35%
▼ -3.6 pts · vs its active-promo avg
Vs discounters
-9 pts
▼ below avg · 44% among discounters
- Headline offer
- 35% off
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat EGO ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
EGO homepage updates
EGO homepage updates capture
Captured Nov 30, 2025.
EGO on email
Last Call: 100's of styles from JUST $3
Captured Nov 30, 2025.
EGO on paid media
Long Sleeve Cinched Waist Cropped Wool Look Trench Jacket In Chocolate Brown, Women's Size US 8 - EGO
Captured Nov 29, 2025.
EGO on social
Buckle up all new boots just dropped *shop now with code SHOWTIME for 30% off. excl sale
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
EGO's competitive set
Benchmark on the same fieldsEGO’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
MISS LOLAmisslola.com
ASOSasos.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
EGO on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured EGO.
What teams ask about Black Friday 2025
Answered from our data- Does EGO offer Black Friday discounts?
- Yes — on November 28, 2025, EGO ran 35% off.
- How deep was EGO's Black Friday discount?
- EGO's peak Black Friday 2025 discount was 35%. — 9 points shallower than the average among brands that discounted that day.
- What promotional mechanic did EGO use for Black Friday?
- EGO ran Black Friday 2025 as "Discount."
- Was EGO's Black Friday discount sitewide or limited to select items?
- EGO's Black Friday 2025 discount was sitewide.
- Is EGO's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did EGO use for Black Friday?
- EGO's Black Friday 2025 offer was eligible on: online, app, in-store.