What did Eataly do on Black Friday?
On November 28, 2025, Eataly ran up to 30% off on select collections, via "Discount." Independently captured from eataly.com — not aggregator copy.
The offer on the day
EATALY.COM
Homepage · captured Nov 30, 2025
30% OFF Sitewide,$25 off
30%
Depth on the day
Depth on the day
30%
▲ +8.4 pts · vs its active-promo avg
Vs discounters
-14 pts
▼ below avg · 44% among discounters
- Headline offer
- 30% OFF Sitewide,$25 off
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
1 channelsWhat Eataly ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Eataly homepage updates
Eataly homepage updates capture
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Eataly's competitive set
Benchmark on the same fieldsEataly’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Supermarket Italysupermarketitaly.com
Ditaliaditalia.com
Gustiamo Inc.gustiamo.com
Italian Food Onlineitalianfoodonline.com
buonitalia.combuonitalia.com
BellaItalia Food Storebellaitaliafoodstore.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Eataly on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Eataly.
What teams ask about Black Friday 2025
Answered from our data- Does Eataly offer Black Friday discounts?
- Yes — on November 28, 2025, Eataly ran 30% OFF Sitewide,$25 off.
- How deep was Eataly's Black Friday discount?
- Eataly's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Eataly use for Black Friday?
- Eataly ran Black Friday 2025 as "Discount."
- Was Eataly's Black Friday discount sitewide or limited to select items?
- Eataly's Black Friday 2025 discount was on select collections.
- Is Eataly's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Eataly use for Black Friday?
- Eataly's Black Friday 2025 offer was eligible on: online, app, in-store.