What did Dover Saddlery do on Black Friday?
On November 28, 2025, Dover Saddlery ran up to 20% off on select collections, via "Discount." Independently captured from doversaddlery.com — not aggregator copy.
The offer on the day
DOVERSADDLERY.COM
Homepage · captured Nov 30, 2025
20% OFF SELECT BRANDS
20%
Depth on the day
Depth on the day
20%
▼ -40.3 pts · vs its active-promo avg
Vs discounters
-24 pts
▼ below avg · 44% among discounters
- Headline offer
- 20% OFF SELECT BRANDS
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online, app, in-store
- Eligible categories
- select brands, select top brands, Tailored Sportsman, R.J. Classics, Kerrits, Dancing Equestrian, Schockemöhle Sports, Tipperary Equestrian, select item numbers, Select Top Brands, HORSEWARE IRELAND, LeMieux, The Tailored Sportsman, R.J. CLASSICS, KERRITS, Tredstep IRELAND, SCHOCKEMÖHLE SPORTS, TIPPERARY EQUESTRIAN, FOOTK
- Shipping
- —
What ran on each channel
3 channelsWhat Dover Saddlery ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Dover Saddlery homepage updates
Dover Saddlery homepage updates capture
Captured Nov 30, 2025.
Dover Saddlery on email
🔥It’s Now or Never: 20% Off Black Friday Event Ends Tonight
Captured Nov 30, 2025.
Dover Saddlery on social
🍂Wishing you and yours a very Happy Thanksgiving. We’re grateful today and every day for our incredible community, the horses we love, and the moments shared in the barn #doversaddlery #itsfromdover #thanksgiving #thanksgiving #happythanksgiving #equestrian
Captured Nov 27, 2025.
Wholesale and marketplace assets withheld
Dover Saddlery's competitive set
Benchmark on the same fieldsDover Saddlery’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Riding Warehouseridingwarehouse.com
Horse.comhorse.com
Big Dee's Tack & Vet Supplybigdweb.com
HorseLoverZhorseloverz.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Dover Saddlery on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Dover Saddlery.
What teams ask about Black Friday 2025
Answered from our data- Does Dover Saddlery offer Black Friday discounts?
- Yes — on November 28, 2025, Dover Saddlery ran 20% OFF SELECT BRANDS.
- How deep was Dover Saddlery's Black Friday discount?
- Dover Saddlery's peak Black Friday 2025 discount was 20%. — 24 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Dover Saddlery use for Black Friday?
- Dover Saddlery ran Black Friday 2025 as "Discount."
- Was Dover Saddlery's Black Friday discount sitewide or limited to select items?
- Dover Saddlery's Black Friday 2025 discount was on select collections.
- Is Dover Saddlery's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Dover Saddlery use for Black Friday?
- Dover Saddlery's Black Friday 2025 offer was eligible on: online, app, in-store.