What did Dollar Shave Club do on Black Friday?
On November 28, 2025, Dollar Shave Club ran up to 50% off on select collections, via "Discount." Independently captured from us.dollarshaveclub.com — not aggregator copy.
The offer on the day
US.DOLLARSHAVECLUB.COM
Homepage · captured Nov 30, 2025
50% off
50%
Depth on the day
Depth on the day
50%
▲ +21.2 pts · vs its active-promo avg
Vs discounters
+6 pts
▲ above avg · 44% among discounters
- Headline offer
- 50% off
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online, app, in-store
- Eligible categories
- No Sweat Set-Sea Spray, Amber Deodorant, One Wipe Charlies, NO SWEAT SET
- Shipping
- —
What ran on each channel
3 channelsWhat Dollar Shave Club ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Dollar Shave Club homepage updates
Dollar Shave Club homepage updates capture
Captured Nov 30, 2025.
Dollar Shave Club on paid media
5 Days. Biggest Deals. Go!
Captured Nov 27, 2025.
Dollar Shave Club on social
OUR BIGGEST SALE OF THE SEASON IS HERE 👀🚨🪒 Shop our 5 DAYS OF DEALS NOW for a limited time on dollarshaveclub.com #blackfriday #sale #giftsforhim #giftsfordad #cybermonday
Captured Nov 28, 2025.
Wholesale and marketplace assets withheld
Dollar Shave Club's competitive set
Benchmark on the same fieldsDollar Shave Club’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Bevelgetbevel.com
Supplysupply.co
Athena Clubathenaclub.com
OneBladeonebladeshave.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Dollar Shave Club on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Dollar Shave Club.
What teams ask about Black Friday 2025
Answered from our data- Does Dollar Shave Club offer Black Friday discounts?
- Yes — on November 28, 2025, Dollar Shave Club ran 50% off.
- How deep was Dollar Shave Club's Black Friday discount?
- Dollar Shave Club's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Dollar Shave Club use for Black Friday?
- Dollar Shave Club ran Black Friday 2025 as "Discount."
- Was Dollar Shave Club's Black Friday discount sitewide or limited to select items?
- Dollar Shave Club's Black Friday 2025 discount was on select collections.
- Is Dollar Shave Club's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Dollar Shave Club use for Black Friday?
- Dollar Shave Club's Black Friday 2025 offer was eligible on: online, app, in-store.