What did DL1961 do on Black Friday?
On November 28, 2025, DL1961 ran up to 30% off sitewide, via "Sale: Sitewide." Independently captured from dl1961.com — not aggregator copy.
The offer on the day
DL1961.COM
Homepage · captured Nov 30, 2025
30% off sitewide with code THANKFUL25
30%
Depth on the day
Depth on the day
30%
▼ -3.7 pts · vs its active-promo avg
Vs discounters
-13 pts
▼ below avg · 43% among discounters
- Headline offer
- 30% off sitewide with code THANKFUL25
- Mechanic
- Sale: Sitewide
- Scope
- Sitewide
- Where it ran
- online
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat DL1961 ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
DL1961 homepage updates
DL1961 homepage updates capture
Captured Nov 30, 2025.
DL1961 on email
Up to 70% Off Men's Can't-Miss Styles
Captured Nov 30, 2025.
DL1961 on paid media
DL1961 on paid media capture
Captured Nov 27, 2025.
DL1961 on social
Layer well in sustainably-produced wardrobe essentials. Shop now for 30% off through Monday. Use code: thankful25.
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
DL1961's competitive set
Benchmark on the same fieldsDL1961’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
DL1961 on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured DL1961.
What teams ask about Black Friday 2025
Answered from our data- Does DL1961 offer Black Friday discounts?
- Yes — on November 28, 2025, DL1961 ran 30% off sitewide with code THANKFUL25.
- How deep was DL1961's Black Friday discount?
- DL1961's peak Black Friday 2025 discount was 30%. — 13 points shallower than the average among brands that discounted that day.
- What promotional mechanic did DL1961 use for Black Friday?
- DL1961 ran Black Friday 2025 as "Sale: Sitewide."
- Was DL1961's Black Friday discount sitewide or limited to select items?
- DL1961's Black Friday 2025 discount was sitewide.
- Is DL1961's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did DL1961 use for Black Friday?
- DL1961's Black Friday 2025 offer was eligible on: online.