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DKNY
dkny.com ↗
BF2025
All brands on Black Friday

What did DKNY do on Black Friday?

On November 28, 2025, DKNY ran up to 50% off sitewide, via "Discount." Independently captured from dkny.com — not aggregator copy.

The offer on the day

DKNY.COM

Homepage · captured Nov 30, 2025

50% off

50%

Depth on the day

Depth on the day

50%

▲ +13.5 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer
50% off
Mechanic
Discount
Scope
Sitewide
Where it ran
online
Eligible categories
Not specified
Shipping
—

What ran on each channel

4 channels

What DKNY ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

DKNY homepage updates

DKNY homepage updates capture

Captured Nov 30, 2025.

DKNY on email

Why Wait? Get Your Essential Jacket For 50% Less

Captured Nov 30, 2025.

DKNY on paid media

Shop our Cyber Event. Take 50% Off clothing, bags, shoes & more with code: BFCM + new markdowns added!

Captured Nov 30, 2025.

DKNY on social

Holiday party outfit? check. Shop the look at DKNY.com.

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

DKNY's competitive set

Benchmark on the same fields

DKNY’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
DKNYDKNY
36%
60%
4
This page
Michael KorsMichael Korsmichaelkors.com
98
Open profile →
Calvin KleinCalvin Kleincalvinklein.us
95
Open profile →
CoachCoachcoach.com
92
Ralph LaurenRalph Laurenralphlauren.com
90
Open profile →
Bloomingdale'sBloomingdale'sbloomingdales.com
88
Marc JacobsMarc Jacobsmarcjacobs.com
85
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

DKNY on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured DKNY.

YearHeadline offerDepth
202550% off50%

What teams ask about Black Friday 2025

Answered from our data
Does DKNY offer Black Friday discounts?
Yes — on November 28, 2025, DKNY ran 50% off.
How deep was DKNY's Black Friday discount?
DKNY's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did DKNY use for Black Friday?
DKNY ran Black Friday 2025 as "Discount."
Was DKNY's Black Friday discount sitewide or limited to select items?
DKNY's Black Friday 2025 discount was sitewide.
Is DKNY's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did DKNY use for Black Friday?
DKNY's Black Friday 2025 offer was eligible on: online.