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Diamonds Direct
diamondsdirect.us ↗
BF2025
All brands on Black Friday

What did Diamonds Direct do on Black Friday?

On November 28, 2025, Diamonds Direct ran up to 50% off on select items, via "Discount." Independently captured from diamondsdirect.us — not aggregator copy.

The offer on the day

DIAMONDSDIRECT.US

Homepage · captured Nov 30, 2025

Up to 50%

50%

Depth on the day

Depth on the day

50%

▲ +4.1 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer
Up to 50%
Mechanic
Discount
Scope
Select
Where it ran
online, in-store, app
Eligible categories
clearance
Shipping
—

What ran on each channel

4 channels

What Diamonds Direct ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Diamonds Direct homepage updates

Diamonds Direct homepage updates capture

Captured Nov 30, 2025.

Diamonds Direct on email

Elevate Your Gifting Game with Diamonds Direct

Captured Nov 28, 2025.

Diamonds Direct on paid media

50% Off Fine Jewelry – Limited Time

Captured Nov 30, 2025.

Diamonds Direct on social

FLASH SALE! Now through MONDAY, December 1st, take 25% off initial pendants and nameplate necklaces and have them under the tree in time for Christmas ✨ Christmas is less than a month away making NOW the perfect time to gift (or get) something unforgettable! Visit diamondsdirect.com/holiday-sale to shop AND learn about our 𝑜𝓉𝒽𝑒𝓇 Black Friday deals 👀

Captured Nov 28, 2025.

Wholesale and marketplace assets withheld

Diamonds Direct's competitive set

Benchmark on the same fields

Diamonds Direct’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Diamonds DirectDiamonds Direct
46%
100%
4
This page
Blue NileBlue Nilebluenile.com
95
Open profile →
RitaniRitaniritani.com
92
Open profile →
Brilliant EarthBrilliant Earthbrilliantearth.com
90
Open profile →
Bailey's Fine JewelryBailey's Fine Jewelrybaileybox.com
89
Rare CaratRare Caratrarecarat.com
88
VraiVraivrai.com
88
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Diamonds Direct on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Diamonds Direct.

YearHeadline offerDepth
2025Up to 50%50%

What teams ask about Black Friday 2025

Answered from our data
Does Diamonds Direct offer Black Friday discounts?
Yes — on November 28, 2025, Diamonds Direct ran Up to 50%.
How deep was Diamonds Direct's Black Friday discount?
Diamonds Direct's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did Diamonds Direct use for Black Friday?
Diamonds Direct ran Black Friday 2025 as "Discount."
Was Diamonds Direct's Black Friday discount sitewide or limited to select items?
Diamonds Direct's Black Friday 2025 discount was on select items.
Is Diamonds Direct's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Diamonds Direct use for Black Friday?
Diamonds Direct's Black Friday 2025 offer was eligible on: online, in-store, app.