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Diamonds Direct
diamondsdirect.us β†—
BF2025
All brands on Black Friday

What did Diamonds Direct do on Black Friday?

On November 28, 2025, Diamonds Direct ran up to 25% off on select collections, via "Sale: Select Products." Independently captured from diamondsdirect.us β€” not aggregator copy.

The offer on the day

DIAMONDSDIRECT.US

Homepage Β· captured Nov 30, 2025

25% off on Initial Necklaces

25%

Depth on the day

Depth on the day

25%

β–Ό -7.5 pts Β· vs its active-promo avg

Vs discounters

-18 pts

β–Ό below avg Β· 43% among discounters

Headline offer
25% off on Initial Necklaces
Mechanic
Sale: Select Products
Scope
Collection
Where it ran
β€”
Eligible categories
Initial Necklaces
Shipping
β€”

What ran on each channel

4 channels

What Diamonds Direct ran across channels around Black Friday β€” homepage, email, paid media and social, captured from the Black Friday window.

Diamonds Direct homepage updates

Diamonds Direct homepage updates capture

Captured Nov 30, 2025.

Diamonds Direct on email

Elevate Your Gifting Game with Diamonds Direct

Captured Nov 28, 2025.

Diamonds Direct on paid media

50% Off Fine Jewelry – Limited Time

Captured Nov 30, 2025.

Diamonds Direct on social

FLASH SALE! Now through MONDAY, December 1st, take 25% off initial pendants and nameplate necklaces and have them under the tree in time for Christmas ✨ Christmas is less than a month away making NOW the perfect time to gift (or get) something unforgettable! Visit diamondsdirect.com/holiday-sale to shop AND learn about our π‘œπ“‰π’½π‘’π“‡ Black Friday deals πŸ‘€

Captured Nov 28, 2025.

Wholesale and marketplace assets withheld

Diamonds Direct's competitive set

Benchmark on the same fields

Diamonds Direct’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile β€” open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Diamonds DirectDiamonds Direct
33%
40%
4
This page
Blue NileBlue Nilebluenile.com
95
Open profile β†’
RitaniRitaniritani.com
92
Open profile β†’
Brilliant EarthBrilliant Earthbrilliantearth.com
90
Open profile β†’
Bailey's Fine JewelryBailey's Fine Jewelrybaileybox.com
89
Rare CaratRare Caratrarecarat.com
88
VraiVraivrai.com
88
Open profile β†’

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Diamonds Direct on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Diamonds Direct.

YearHeadline offerDepth
202525% off on Initial Necklaces25%

What teams ask about Black Friday 2025

Answered from our data
Does Diamonds Direct offer Black Friday discounts?
Yes β€” on November 28, 2025, Diamonds Direct ran 25% off on Initial Necklaces.
How deep was Diamonds Direct's Black Friday discount?
Diamonds Direct's peak Black Friday 2025 discount was 25%. β€” 18 points shallower than the average among brands that discounted that day.
What promotional mechanic did Diamonds Direct use for Black Friday?
Diamonds Direct ran Black Friday 2025 as "Sale: Select Products."
Was Diamonds Direct's Black Friday discount sitewide or limited to select items?
Diamonds Direct's Black Friday 2025 discount was on select collections.
Is Diamonds Direct's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Diamonds Direct use for Black Friday?
The channels Diamonds Direct's Black Friday offer ran on were not captured.