DEWALT’s marketing, tracked daily.
The latest creative DEWALT puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 11, 2026
Email
Maximize Your DEWALT experience Today
Sep 11, 2026
Paid media
MetaJun 24, 2026
Social
InstagramMistakes happen when remodeling, @dewalttough has me covered with the 20v pex expander. A few new connections and we’re back up and running to get the subfloor down on this bathroom. #carpentry #remodeling #dewalttough #ad
Sep 11, 2026
What we track on DEWALT
ShopVision captures the public marketing we see from DEWALT every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 11, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does DEWALT use?
All channelsPaid media is DEWALT's most-used channel. Jump to a channel below, or read straight down.
DEWALT homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
DEWALT on email
42 capturedCadence
~4.4/ wk
Last 30 days
19
▲ 46%· vs prior 30d
Maximize Your DEWALT experience Today
Sep 11, 2026
Maximize Your DEWALT experience Today
Sep 9, 2026
Built For Demands that Won’t Quit
Sep 8, 2026
Maximize Your DEWALT experience Today
Sep 7, 2026
Solutions for Every Project
Sep 5, 2026
Custom-Built to Stand Out
Sep 3, 2026
A Chance to Win the Ultimate Race Experience*
Sep 2, 2026
Bits Building Productivity
Aug 20, 2026
Fast Performance in Tight Spaces
Aug 18, 2026
A Look Into BUILT BLACK + YELLOW
Aug 17, 2026
You’re In. Now Let's Hear It.
Aug 14, 2026
Tools for Finish Carpentry
Aug 13, 2026
DEWALT on paid media
188 capturedJun 24, 2026 · Meta
Jun 23, 2026 · Meta
Jun 22, 2026 · Meta
Change the Way You Work
Jun 16, 2026 · Meta
This thing surprised me. The DEWALT 60V chainsaw has serious power while keeping the convenience of battery equipment. Fast cuts, less maintenance, quieter operation, and no dealing with gas mix or hard starts @dewalttough #DEWALTPartner #DEWALTTough #NoQuit #Chainsaw #Landscaping
Jun 11, 2026 · Meta
#AD You never realize how much precision matters until you start working around old cottage framing and sloped ceilings. - What looked like a simple closet change turned into one of those projects where every cut and measurement had to be exact to make the future bathroom layout actually work. - This is why I rely on DEWALT tools when I’m building spaces that need to last. Less second guessing. More confidence getting it done right the first time. - Small changes like this completely change what a space can become later on. - Would you have kept the original closet… or made the change for the future bathroom? #DEWALTPartner #DEWALTTough @dewalttough
Jun 10, 2026 · Meta
Jun 9, 2026 · Meta
Still fighting with gas trimmers that won’t start? This DEWALT 60V trimmer has been an absolute beast on cleanup days. Instant trigger start, no mixing gas, no pull cords, and plenty of power for real landscaping work. @dewalttough #DEWALTpartner #DEWALTTough #NoQuit #Landscaping #OutdoorPowerEquipment
Jun 3, 2026 · Meta
Reduce the noise on the project with the @dewalttough 20V MAX XR Brushless Cordless 1/4 in. Quiet Hydraulic Impact Driver. I can't believe how quiet this is compared to other impact drivers I've used. #DEWALTPartner #DEWALTTough #DEWALT #impactdriver
Jun 1, 2026 · Meta
May 29, 2026 · Meta
DEWALT's competitive set
Benchmark on the same fieldsDEWALT’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Hiltihilti.com
Lowes Appliance Partsapplianceparts.lowes.com
Metabo HPTmetabo-hpt.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
DEWALT on social
159 capturedCadence
~13/ wk
Last 30 days
56
Top platform
Instagram
Mistakes happen when remodeling, @dewalttough has me covered with the 20v pex expander. A few new connections and we’re back up and running to get the subfloor down on this bathroom. #carpentry #remodeling #dewalttough #ad
Sep 11, 2026 · Instagram
The cut said enough. But here are the details anyways: ✅ More power with advanced control vs. the leading competitor** ✅ Repeatable, straight cuts within 1/32 in. † ✅ Rips solid hardwoods up to 2-1/8 in. thick ✅ Captures up to 94% of dust †† ✅ KICKBACK BRAKE™ System quickly shuts off the saw when a pinch, stall or bind up is detected ✅ Up to 70 cuts or 280 linear ft. of 3/4-in. MDF ‡ [NEW] 20V MAX* XR® 6-1/2 in. Track Saw Kit – DCS525STWW1 #DEWALTTough #DEWALT ** On highest speed using DCB2108 (sold separately). Advanced control based on kickback brake feature. † Cutting at 90° using DWS5130 Dual Sided Track (sold separately). †Cutting at 90° using DWS5130 Dual Sided Track (sold separately). ‡Per charge, on highest speed, using DWA261248TS and DCB2108 (sold separately).
Sep 10, 2026 · Facebook
DEWALT is here for the girls. 🛠️💛 And they’re putting some serious muscle behind it. We’re officially welcoming @dewalttough as Move Over Bob’s National Tool Partner for 2026–2027, joining us in showing the next generation just how much opportunity is waiting for them in the skilled trades. And there’s a lot of work to do. Women still make up only 4.3% of the construction trades workforce. But that number is moving: from 2015 to 2024, the number of women working in construction trades grew 77.3%. The momentum is there, and we’re determined to do our part to keep it going. That starts with exposure. We want girls — and boys! — seeing welders, machinists, electricians, carpenters, plumbers, HVAC techs and builders long before they have to decide what they want to be. Because you can’t picture yourself somewhere you’ve never been shown. And once they get there? There’s a pretty incredible community waiting for them. 💪 Tradeswomen Build Nations brings together thousands of tradeswomen and allies for the largest gathering of unionized tradeswomen in the world — and this October, Move Over Bob + DEWALT are headed to Houston to join them. 📍 Houston, TX | October 9–11, 2026 @tradesfutures__twbn Tradeswomen, we’ll see you there. 🛠️ A magazine can’t teach someone to weld. It can’t turn someone into an electrician. And it can’t replace a great CTE teacher, apprenticeship instructor or mentor. But it can put an idea in someone’s head that wasn’t there before: Maybe I could do that. And sometimes, that’s where a career starts. We’re proud to have DEWALT alongside us as we show the next generation what’s possible.
Sep 9, 2026 · Instagram
More power is at your fingertips. For a limited-time, when you purchase a select DEWALT® 20V MAX* Combo Kit, you can submit your receipt to receive a free DEWALT® 20V MAX* 6Ah Battery and Charger. Take advantage of this deal now through October 31, 2026†. Link in bio. #DEWALTTough #DEWALT
Sep 8, 2026 · Instagram
It isn’t simple building basements in Arizona, as you may know, DEWALT Tools make our lives just a bit easier when we are hauling tools down into the basement. @dewalttough #DEWALTPartner #DEWALTTough #ArizonaHomes #Basement #CustomHomes
Sep 7, 2026 · Instagram
It's the 2X4 lumber cradle for us 🤩. What would YOU use this for?🎥: @KrugerConstruction Link in bio. [NEW] TOUGHSERIES™ Construction Jack Platform Extension – DWHT83554 #DEWALTTough #DEWALT
Sep 5, 2026 · Instagram
Pinpoint accuracy. Laser precision. [NEW] 20V MAX* XR® Green Rotary Laser Kit – DCLE35121GE1 #DEWALTTough #DEWALT
Sep 4, 2026 · Facebook
Who says you have to give up control for speed? Must have been the other guy. Link in bio. [NEW] 20V MAX* XR® Random Orbital Sanders 5 in. (Tool Only) – DCW211B 6 in. (Tool Only) – DCW230B #DEWALTTough #DEWALT
Sep 3, 2026 · Instagram
Step on the gas for your chance to win the ultimate Las Vegas Experience. 2 F1 Pirelli Hot Lap Passes, 2 round-trip plane tickets, a 4-night hotel stay, and a $3,000 spending stipend could be yours when you enter between now and 9/30/26. Enter here ➡️ https://us.dewalt.com/mclaren_vegassweepstakes_officialrules/ No purchase necessary to enter or win. #DEWALTTough #DEWALTTOUGH #MCLAREN #F1 DEWALT® X McLaren Mastercard Formula 1® Team Ultimate Las Vegas Experience Sweepstakes 2026 NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Enter 3/9/26-4/10/26-Limit of 1 Entry per person. Odds of winning depend on the total number of entries received. Open only to persons who are legal residents of the contiguous 48 United States (48 states and Wash., DC), the age of twenty-one (21) or older and have a valid form of government-issued photo identification from their state of residence. Subject to full Official Rules (https://sbdeventinfo.com/dewalt-x-mclaren-the-ultimate-miami-race-experience-official-rules). Sponsor: DEWALT, a division of Black & Decker (U.S.) Inc., 701 E. Joppa Road, Towson, Maryland 21286. Void where prohibited. All federal, state and local laws and regulations apply.
Sep 2, 2026 · Facebook
When you’re in the trades, you get more done in a day then most people do in a week. Keep training hard Charlie, WorldSkills starts soon. #DEWALTTough #DEWALT #WorldSkills
Sep 1, 2026 · Facebook
A perfect fit. Every time. This one brought to you by @KrugerConstruction 20V MAX* XR® Cordless 18 GA Brad Nailer (Tool Only) – DCN680B #DEWALTTough #DEWALT
Aug 29, 2026 · Facebook
These beauties have no bad side #DEWALTTough #DEWALT
Aug 28, 2026 · Facebook