What did Design Within Reach do on Black Friday?
On November 28, 2025, Design Within Reach ran up to 25% off on select collections, via "Discount." Independently captured from dwr.com — not aggregator copy.
The offer on the day
DWR.COM
Homepage · captured Nov 30, 2025
25% off + extra 5% off
25%
Depth on the day
Depth on the day
25%
▼ -5.3 pts · vs its active-promo avg
Vs discounters
-19 pts
▼ below avg · 44% among discounters
- Headline offer
- 25% off + extra 5% off
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online, in-store, app
- Eligible categories
- Sink-Right-In Sofas, DWR Collection, Herman Miller®, Knoll®, HAY, Muuto, select items from Herman Miller, select items from Knoll, select items from HAY, select items from Muuto, select items from DWR Collection, Herman Miller, Knoll, Eames Lounge Chair
- Shipping
- —
What ran on each channel
4 channelsWhat Design Within Reach ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Design Within Reach homepage updates
Design Within Reach homepage updates capture
Captured Nov 30, 2025.
Design Within Reach on email
Up to 50% off Story Collection
Captured Nov 30, 2025.
Design Within Reach on paid media
Design Within Reach, Inc.
Captured Nov 30, 2025.
Design Within Reach on social
Turn your home into the ultimate holiday gathering spot with DWR’s kitchen & dining furniture collection — from elegant dining tables and sculptural chairs to cozy benches and statement sideboards. Perfect for hosting festive dinners, cozy brunches, or family feasts, these pieces blend modern design with warm hospitality. Create a space where everyone gathers, celebrates, and makes memories this holiday season.
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Design Within Reach's competitive set
Benchmark on the same fieldsDesign Within Reach’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
hivehivemodern.com
2Modern2modern.com
Ligne Rosetligne-roset.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Design Within Reach on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Design Within Reach.
What teams ask about Black Friday 2025
Answered from our data- Does Design Within Reach offer Black Friday discounts?
- Yes — on November 28, 2025, Design Within Reach ran 25% off + extra 5% off.
- How deep was Design Within Reach's Black Friday discount?
- Design Within Reach's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Design Within Reach use for Black Friday?
- Design Within Reach ran Black Friday 2025 as "Discount."
- Was Design Within Reach's Black Friday discount sitewide or limited to select items?
- Design Within Reach's Black Friday 2025 discount was on select collections.
- Is Design Within Reach's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Design Within Reach use for Black Friday?
- Design Within Reach's Black Friday 2025 offer was eligible on: online, in-store, app.