What did Harley-Davidson do on Black Friday?
On November 28, 2025, Harley-Davidson ran up to 50% off on select collections, via "Discount." Independently captured from harley-davidson.com — not aggregator copy.
The offer on the day
HARLEY-DAVIDSON.COM
Homepage · captured Nov 30, 2025
Up to $1,500 or UP TO 50% OFF
50%
Depth on the day
Depth on the day
50%
▲ +36.8 pts · vs its active-promo avg
- Headline offer
- Up to $1,500 or UP TO 50% OFF
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online, in-store, app
- Eligible categories
- men's Harley-Davidson® genuine clothing, women's Harley-Davidson® genuine clothing, kids Harley-Davidson® genuine clothing, hoodies, tees, casual clothing, footwear, riding gear, hats, accessories, eyewear, home decor, dog accessories, coins, magnets, patches, pins, lighters, jewelry, luggage, balanced bikes, men's clothing, women's clothing, kids clothing, mens clothing, womens clothing, mens Harley-Davidson® genuine clothing, womens Harley-Davidson® genuine clothing
- Shipping
- —
What ran on each channel
4 channelsWhat Harley-Davidson ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Harley-Davidson homepage updates
Harley-Davidson homepage updates capture
Captured Nov 30, 2025.
Harley-Davidson on email
Up to 50% off select items*
Captured Nov 30, 2025.
Harley-Davidson on paid media
Harley-Davidson, Inc.
Captured Nov 28, 2025.
Harley-Davidson on social
Down in the desert and ready to wild out. @babesinthedirt Johnson Valley hits different on the @hdpanamerica. 📷 @_drew_martin_ #HarleyDavidson
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Harley-Davidson's competitive set
Benchmark on the same fieldsHarley-Davidson’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Indian Motorcycleindianmotorcycle.com
www.kawasaki.comkawasaki.com
Buell Motorcyclebuellmotorcycle.com
To Zero Motorcycleszeromotorcycles.com
Janus Motorcyclesjanusmotorcycles.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Harley-Davidson on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Harley-Davidson.
What teams ask about Black Friday 2025
Answered from our data- Does Harley-Davidson offer Black Friday discounts?
- Yes — on November 28, 2025, Harley-Davidson ran Up to $1,500 or UP TO 50% OFF.
- How deep was Harley-Davidson's Black Friday discount?
- Harley-Davidson's peak Black Friday 2025 discount was 50%.
- What promotional mechanic did Harley-Davidson use for Black Friday?
- Harley-Davidson ran Black Friday 2025 as "Discount."
- Was Harley-Davidson's Black Friday discount sitewide or limited to select items?
- Harley-Davidson's Black Friday 2025 discount was on select collections.
- Is Harley-Davidson's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Harley-Davidson use for Black Friday?
- Harley-Davidson's Black Friday 2025 offer was eligible on: online, in-store, app.