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Cricut
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BF2025
All brands on Black Friday

What did Cricut do on Black Friday?

On November 28, 2025, Cricut ran up to 50% off on select items, via "Discount." Independently captured from cricut.com — not aggregator copy.

The offer on the day

CRICUT.COM

Homepage · captured Nov 30, 2025

50% off Materials & Accessories

50%

Depth on the day

Depth on the day

50%

▼ -1.9 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer
50% off Materials & Accessories
Mechanic
Discount
Scope
Select
Where it ran
online
Eligible categories
Materials & Accessories
Shipping
—

What ran on each channel

3 channels

What Cricut ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Cricut homepage updates

Cricut homepage updates capture

Captured Nov 30, 2025.

Cricut on paid media

Cricut, Inc.

Captured Nov 30, 2025.

Cricut on social

Start the new year off right with a 2026 bingo card. Whether you're hosting a craft night or searching for an easy craft, this DIY bingo card is a must. Find more craft ideas at cricut.com

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Cricut's competitive set

Benchmark on the same fields

Cricut’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
CricutCricut
52%
80%
4
This page
Silhouette AmericaSilhouette Americasilhouetteamerica.com
98
Open profile →
BrotherBrotherbrother-usa.com
95
Open profile →
Sizzix.comSizzix.comsizzix.com
90
Smart Desktop Laser Cutter and Engraver | xToolSmart Desktop Laser Cutter and Engraver | xToolxtool.com
89
Open profile →
Spellbinders Paper ArtsSpellbinders Paper Artsspellbinderspaperarts.com
88
Crafter's CompanionCrafter's Companioncrafterscompanion.com
84

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Cricut on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Cricut.

YearHeadline offerDepth
202550% off Materials & Accessories50%

What teams ask about Black Friday 2025

Answered from our data
Does Cricut offer Black Friday discounts?
Yes — on November 28, 2025, Cricut ran 50% off Materials & Accessories.
How deep was Cricut's Black Friday discount?
Cricut's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did Cricut use for Black Friday?
Cricut ran Black Friday 2025 as "Discount."
Was Cricut's Black Friday discount sitewide or limited to select items?
Cricut's Black Friday 2025 discount was on select items.
Is Cricut's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Cricut use for Black Friday?
Cricut's Black Friday 2025 offer was eligible on: online.