Coolibar’s marketing, tracked daily.

A Deeper Shade of Summer

Aug 12, 2026

Summer Dresses | 30% OFF Today

Aug 11, 2026

Summer Sale | Our Top Markdown Picks 🔥

Aug 9, 2026

Summer Sale | 30% OFF Swim Favorites 🏖️

Aug 8, 2026

Summer Sale | New Markdowns Added!

Aug 7, 2026

Summer Sale | 30% OFF New Arrivals!

Aug 6, 2026

Your Eyes Need Sun Protection | 30% OFF Today

Aug 5, 2026

SUMMER SALE | Men’s Top Styles, 30% Off

Aug 2, 2026

SUMMER SALE | Women’s Top Picks, 30% Off

Aug 1, 2026

Live Now ⚡ Endless Summer Sale

Jul 31, 2026

The White Edit | Up to 40% OFF

Jul 30, 2026

Today Only ⚡ Extra 15% Off Outlet

Jul 29, 2026

Swipe to read more ➡️ SPF 30, SPF 50, SPF 100 — none of them last longer than 2 hours. After that, sunscreen breaks down and UV reaches your skin whether you feel it or not. Sunscreen does not fade evenly. Your nose, shoulders, and neck lose coverage first — the areas that get the most sun. UV damage continues even when you cannot see or feel it happening.. UPF 50+ clothing works from the moment you put it on — all day, no reapplication, no missed spots. Sunscreen still matters on exposed skin. But UPF 50+ is the layer that never runs out.

Aug 12, 2026 · Instagram

Meet the Rubicon Resort Tote, your new go-to for beach days, market runs, and everywhere in between. Handwoven in Mexico from durable recycled plastic and finished with premium leather handles, it’s built to hold up wherever the day takes you. The best part? A removable magnetic clip on the handle holds your hat hands free, so you can carry your UPF 50+ hat, sunglasses, and everything else you need for a day in the sun, all in one place. Effortless style meets everyday function. New arrival, made for your sun protected summer. ☀️

Aug 11, 2026 · Instagram

Let’s talk about UPF 50+ for a second ☀️ UPF stands for Ultraviolet Protection Factor — it’s different from SPF, which measures sunscreen. UPF measures how much UV radiation a fabric actually blocks. Coolibar’s UPF 50+ fabric blocks 98% of UVA and UVB rays, and it stays effective whether it’s wet or dry, which is exactly why it works for pool days like this one. What she’s wearing here is our best-selling Hightide Long Sleeve — a swim shirt made for exactly this kind of day. It’s sporty with a feminine touch, silky on the inside, matte on the outside, and quick drying so you’re not sitting around soggy between float sessions. The fabric has a 4-way stretch and holds up through chlorine and saltwater, so it’s built for actual movement in the water, not just standing around in it. The best part? No reapplying every 20 minutes, no missed spots, no sticky lotion hands. Just get in the water and stay there. It’s dermatologist recommended for a reason — one less thing to think about on long days outside. Matching set, matching protection, zero SPF required. 🫶✨☀️

Aug 10, 2026 · Facebook

Meet the newly improved Arcadian Packable Jacket. ☀️ We took everything you already loved, the dependable UPF 50+ protection, the quick-dry 3Ddri fabric, the way it folds right into its own pocket, and gave it sharper trim details and a cleaner finish throughout. Same jacket that goes everywhere with you, just a little more polished. Ready for your next adventure.#sunprotectionyouwear #coolibar #dermatologistrecommended #sunsafe

Aug 6, 2026 · Instagram

August is Psoriasis Awareness Month — and this one is for the 8 million Americans living with it. 🌿 The relationship between sun and psoriasis is more nuanced than most people know. Small amounts of UVB light can help reduce symptoms. But sunburn can trigger a flare — and many psoriasis medications increase UV sensitivity, making protection even more important. UPF 50+ clothing gives you something sunscreen cannot: precise control. Cover the areas that need full protection. Leave psoriasis-affected areas available for the intentional, limited sun exposure your dermatologist recommends. Three gentle, breathable options for sensitive skin: ✦ Morada Everyday Long Sleeve T-Shirt ✦ LumaLeo Long Sleeve T-Shirt — ZnO cotton/bamboo, ultra-soft ✦ Rhodes Long Sleeve Shirt — lightweight with collar coverage for your neck Always work with your dermatologist on a sun plan that fits your skin.

Aug 5, 2026 · Instagram

This is what 98% UVA and UVB protection looks like at the beach. 🌊☀️ A long sleeve rash guard is one of the most underrated pieces of sun protection you can own — and here is why it works harder than sunscreen ever could. Your arms, shoulders, chest, and back are some of the most sun-exposed areas on your body. They are also the areas most people forget to reapply. A UPF 50+ rash guard covers all of it from the moment you put it on — no reapplication timer, no missed spots, no checking if your sunscreen is still working after two hours in the water. Water reflects up to 80% of UV rays back at you. So when you are at the beach or on a boat, you are getting hit from above and below at the same time. A rash guard stays on through all of it — and it does not wash off. What to look for in a rash guard: ✦ UPF 50+ rated — blocks 98% of UVA and UVB ✦ Lightweight and quick-dry fabric for all-day comfort ✦ Long sleeves for full arm and shoulder coverage ✦ Fits close enough to stay in place in the water Sun protection does not have to be an extra step. When it is built into what you wear, it just becomes part of how you show up at the beach.

Aug 4, 2026 · Facebook

Better than a basic tee, worn over 30,000 times for a reason. The Morada Tee brings UPF 50+ sun protection into everyday wear, soft, breathable, and built for wherever the day takes you. Season after season, it's the one you reach for. ☀️🤍 Available in styles for both men and women #sunprotective #skincancerawareness #upf50clothing #UPF50

Jul 31, 2026 · Instagram

Summer’s favorite for a reason. With over 15,000 sold, the Lawai Ruche Swim Shirt is our best seller, and once you feel the UPF 50+ coverage (and that flattering ruched fit) you’ll see why. ☀️

Jul 30, 2026 · Facebook

You've heard of melanoma. But squamous cell carcinoma affects 1.8 million Americans every year — and most people have never had a conversation about it. ☀️ SCC develops from cumulative UV exposure over time. The face, neck, forearms, and hands are the most commonly affected areas — exactly the spots that get the most daily sun. The encouraging part: daily sun protection reduces SCC risk by 40%. One consistent habit makes a real difference. UPF 50+ clothing gives you 98% UVA and UVB protection all day — no reapplication, no missed spots, no two-hour timer. Just get dressed and go. Swipe through to learn what every person who spends time outside should know. #skinhealth #skincancerawareness #upf50clothing #sunprotective

Jul 29, 2026 · Instagram

There’s loving someone, and then there’s loving a good pair of sunglasses. ☀️Tag someone you think would love a good pair of sunglasses

Jul 28, 2026 · Instagram

Sunshine is part of childhood. Protecting their skin should be, too. Meet the Kids’ Koko Long Sleeve Swimsuit: thoughtfully designed with certified UPF 50+ protection, full-length sleeves, thumbholes and quick-drying Aqua Juno™ fabric to keep little explorers comfortable from the first splash to the last wave. Because healthy skin starts young and prevention is key! Shop the look now via the link in our bio. #CoolibarKids #SunProtectionYouWear #DermatologistRecommended #upf50plus

Jul 27, 2026 · Facebook

Some colors never compete with the season. They become part of it. Fresh whites, airy silhouettes, and effortless sun-safe layers designed to take you from morning walks to sunset dinners with timeless style and built-in UPF 50+ protection. Here’s to looking radiant while caring for the skin you’re in. Shop Summer Silhouettes now via the link in our bio. #HowWeSaveLives #SunProtectionYouWear #Coolibar #NoMessyLotions #NoReapply

Jul 24, 2026 · Facebook