What did Colgate do on Black Friday?

Homepage · captured Nov 30, 2025

25% off

25%

Depth on the day

Headline offer

25% off

Mechanic

Discount

Scope

Sitewide

Where it ran

online, app, in-store

Eligible categories

Not specified

Shipping

—

What Colgate ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Colgate homepage updates

Colgate homepage updates capture

Captured Nov 30, 2025.

Colgate on email

The Sale Continues

Captured Nov 29, 2025.

Colgate’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Colgate

26%

30%

2

This page

Crestcrest.com

—

—

—

100

Open profile →

Oraloralb.com

—

—

—

98

Open profile →

Arm & Hammerarmandhammer.com

—

—

—

90

Open profile →

Waterpik™ Oral Healthwaterpik.com

—

—

—

85

supersmilesupersmile.com

—

—

—

82

Bokaboka.com

—

—

—

80

The same single day measurement, every year we have captured Colgate.

Does Colgate offer Black Friday discounts?

Yes — on November 28, 2025, Colgate ran 25% off.

How deep was Colgate's Black Friday discount?

Colgate's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.

What promotional mechanic did Colgate use for Black Friday?

Colgate ran Black Friday 2025 as "Discount."

Was Colgate's Black Friday discount sitewide or limited to select items?

Colgate's Black Friday 2025 discount was sitewide.

Is Colgate's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Colgate use for Black Friday?

Colgate's Black Friday 2025 offer was eligible on: online, app, in-store.