Does Colgate offer Black Friday discounts?

Yes — on November 28, 2025, Colgate ran 25% off on Total products.

How deep was Colgate's Black Friday discount?

Colgate's peak Black Friday 2025 discount was 25%. — 18 points shallower than the average among brands that discounted that day.

What promotional mechanic did Colgate use for Black Friday?

Colgate ran Black Friday 2025 as "Sale: Select Products."

Was Colgate's Black Friday discount sitewide or limited to select items?

Colgate's Black Friday 2025 discount was on select items.

Is Colgate's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Colgate use for Black Friday?

The channels Colgate's Black Friday offer ran on were not captured.

colgate.com ↗

BF2025

Full profile

All brands on Black Friday

What did Colgate do on Black Friday?

On November 28, 2025, Colgate ran up to 25% off on select items, via "Sale: Select Products." Independently captured from colgate.com — not aggregator copy.

The offer on the day

COLGATE.COM

Homepage · captured Nov 30, 2025

25% off on Total products

25%

Depth on the day

25%

▲ +5 pts · vs its active-promo avg

Vs discounters

-18 pts

▼ below avg · 43% among discounters

Headline offer: 25% off on Total products
Mechanic: Sale: Select Products
Scope: Select
Where it ran: —
Eligible categories: Not specified
Shipping: —

What ran on each channel

2 channels

What Colgate ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Colgate homepage updates

Colgate homepage updates capture

Captured Nov 30, 2025.

Colgate on email

The Sale Continues

Captured Nov 29, 2025.

Wholesale and marketplace assets withheld

Colgate's competitive set

Benchmark on the same fields

Colgate’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Colgate

20%

This page

100

Arm & Hammerarmandhammer.com

Open profile →

Waterpik™ Oral Healthwaterpik.com

supersmilesupersmile.com

Bokaboka.com

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Colgate on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Colgate.

YearHeadline offerDepth

202525% off on Total products25%

What teams ask about Black Friday 2025

Answered from our data

Does Colgate offer Black Friday discounts?: Yes — on November 28, 2025, Colgate ran 25% off on Total products.
How deep was Colgate's Black Friday discount?: Colgate's peak Black Friday 2025 discount was 25%. — 18 points shallower than the average among brands that discounted that day.
What promotional mechanic did Colgate use for Black Friday?: Colgate ran Black Friday 2025 as "Sale: Select Products."
Was Colgate's Black Friday discount sitewide or limited to select items?: Colgate's Black Friday 2025 discount was on select items.
Is Colgate's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Colgate use for Black Friday?: The channels Colgate's Black Friday offer ran on were not captured.