What did Charlotte's Web do on Black Friday?
On November 28, 2025, Charlotte's Web ran up to 50% off sitewide, via "Discount." Independently captured from charlottesweb.com — not aggregator copy.
The offer on the day
CHARLOTTESWEB.COM
Homepage · captured Nov 30, 2025
50% off
50%
Depth on the day
Depth on the day
50%
▲ +20.3 pts · vs its active-promo avg
Vs discounters
+6 pts
▲ above avg · 44% among discounters
- Headline offer
- 50% off
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
3 channelsWhat Charlotte's Web ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Charlotte's Web homepage updates
Charlotte's Web homepage updates capture
Captured Nov 30, 2025.
Charlotte's Web on email
⚠️ Sale Extension Ends in Hours
Captured Nov 30, 2025.
Charlotte's Web on social
Get access today. Black Friday brings 50% off sitewide, and continued access to the plant-powered support millions rely on. Last day to shop. Strengthen your wellness. Link in bio
Captured Nov 28, 2025.
Wholesale and marketplace assets withheld
Charlotte's Web's competitive set
Benchmark on the same fieldsCharlotte's Web’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Medterramedterracbd.com
cbdMDcbdmd.com
Lazarus Naturalslazarusnaturals.com
Cornbread Hemp®cornbreadhemp.com
R+R Medicinalsrrmeds.com
+PlusCBD Oilpluscbdoil.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Charlotte's Web on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Charlotte's Web.
What teams ask about Black Friday 2025
Answered from our data- Does Charlotte's Web offer Black Friday discounts?
- Yes — on November 28, 2025, Charlotte's Web ran 50% off.
- How deep was Charlotte's Web's Black Friday discount?
- Charlotte's Web's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Charlotte's Web use for Black Friday?
- Charlotte's Web ran Black Friday 2025 as "Discount."
- Was Charlotte's Web's Black Friday discount sitewide or limited to select items?
- Charlotte's Web's Black Friday 2025 discount was sitewide.
- Is Charlotte's Web's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Charlotte's Web use for Black Friday?
- Charlotte's Web's Black Friday 2025 offer was eligible on: online, app, in-store.