What did Caraway do on Black Friday?
On November 28, 2025, Caraway ran up to 25% off on select collections, via "Sale: Select Products." Independently captured from carawayhome.com — not aggregator copy.
The offer on the day
CARAWAYHOME.COM
Homepage · captured Nov 30, 2025
Up to 25% off on kitchen essentials
25%
Depth on the day
Depth on the day
25%
▼ -0.8 pts · vs its active-promo avg
Vs discounters
-18 pts
▼ below avg · 43% among discounters
- Headline offer
- Up to 25% off on kitchen essentials
- Mechanic
- Sale: Select Products
- Scope
- Collection
- Where it ran
- —
- Eligible categories
- kitchen essentials
- Shipping
- —
What ran on each channel
4 channelsWhat Caraway ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Caraway homepage updates
Caraway homepage updates capture
Captured Nov 30, 2025.
Caraway on email
Cyber Monday Early Access
Captured Nov 30, 2025.
Caraway on paid media
Caraway on paid media capture
Captured Nov 30, 2025.
Caraway on social
It’s the “treat yourself” sale, and yes, you need this set. #caraway #blackfriday #cybermonday #giftguide @203 Media
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Caraway's competitive set
Benchmark on the same fieldsCaraway’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Great Jonesgreatjonesgoods.com
GreenPangreenpan.com
Xtrema Pure Ceramic Cookwarextrema.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Caraway on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Caraway.
What teams ask about Black Friday 2025
Answered from our data- Does Caraway offer Black Friday discounts?
- Yes — on November 28, 2025, Caraway ran Up to 25% off on kitchen essentials.
- How deep was Caraway's Black Friday discount?
- Caraway's peak Black Friday 2025 discount was 25%. — 18 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Caraway use for Black Friday?
- Caraway ran Black Friday 2025 as "Sale: Select Products."
- Was Caraway's Black Friday discount sitewide or limited to select items?
- Caraway's Black Friday 2025 discount was on select collections.
- Is Caraway's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Caraway use for Black Friday?
- The channels Caraway's Black Friday offer ran on were not captured.