Builders FirstSource’s marketing, tracked daily.
The latest creative Builders FirstSource puts in front of shoppers — homepage and social — captured on the day each one changed.
Latest creative
As of September 26, 2026
What we track on Builders FirstSource
ShopVision captures the public marketing we see from Builders FirstSource every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 2 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 26, 2026.
- Data types
- HomepageSocial
- Dataset
- Live
Which channels does Builders FirstSource use?
All channelsSocial is Builders FirstSource's most-used channel. Jump to a channel below, or read straight down.
Builders FirstSource homepage updates
85 capturedCadence
~6.3/ wk
Last 30 days
27
▼ 10%· vs prior 30d
Builders FirstSource's competitive set
Benchmark on the same fieldsBuilders FirstSource’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
The Home Depotappliancerepair.homedepot.com
Lowes Appliance Partsapplianceparts.lowes.com
Menardsmenards.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Builders FirstSource on social
129 capturedCadence
~11/ wk
Last 30 days
45
▲ 7%· vs prior 30d
Top platform
Facebook
Big congratulations to BFS customer Bryan, the grand-prize winner of the Grip-Rite Deck It Out sweepstakes! 🎉 What started with a visit to his local Builders FirstSource location turned into the ultimate surprise: a brand-new Chevrolet Silverado 2500 HD. Watch the big reveal. 🎥 @gripriteproducts
Sep 25, 2026 · Instagram
We're honored to be recognized by Comparably in three workplace categories: Best Happiness, Best Perks & Benefits, and Best Work-Life Balance. 🎉 These awards are especially meaningful because they're based on feedback from our own team members. To everyone across Builders FirstSource who shows up each day to support our customers, communities, and one another, thank you. Your dedication and commitment are what make recognition like this possible. 👏
Sep 24, 2026 · Facebook
Steve tours the finished Forever Home, designed to be wheelchair-accessible with high-performance construction, including ROCKWOOL insulation, tilt-turn windows, and solar power. Watch episode 13 now: https://ow.ly/m5lf50ZQL14
Sep 23, 2026 · Facebook
🍂 Happy First Day of Fall! As the seasons change, we're grateful for the customers, team members and communities we have the opportunity to serve every day.
Sep 22, 2026 · Instagram
The views from this Pacific Palisades jobsite are remarkable, but it's the purpose behind the project that makes it truly meaningful. As rebuilding efforts continue following the LA fires, we're honored to support the teams helping families and communities move forward and rebuild.
Sep 21, 2026 · Instagram
Recently, our West Texas team partnered with Vitalant for a blood drive in support of one of our team members and her son as he battles leukemia. Thanks to the generosity of our team, the drive exceeded expectations. Seeing our team rally around a fellow team member's family and support the community was truly inspiring. ♥️
Sep 18, 2026 · Instagram
The Forever Home is finished—and Steve Baczek takes us around the exterior to see how all the pieces came together. Full Episode - https://buildshownetwork.com/contents/8441 From ramps and accessible entrances to the screened porch, tiered patio, and upper deck, every detail was designed with both accessibility and outdoor living in mind. Steve also breaks down the airtight building envelope, solar array, drainage, and mechanical systems—and how a high-performance envelope can help get a home to net zero with smaller equipment. Thanks to @rockwoolna @buildersfirstsource @azekexteriors @huberwood @architecturalconceptsllc for sponsoring
Sep 17, 2026 · Instagram
During @homebuilders Women in Building Week, we recognize the talented women across the construction and building materials industries who are helping drive innovation, growth, and success. Thank you for the impact you make every day at Builders FirstSource and throughout our industry.
Sep 16, 2026 · Instagram
We’re known for lumber, trusses, windows and doors, but projects like this highlight the many ways we can support our customers. Our Atlanta custom #millwork team worked alongside the customer through months of planning and design to create these beautiful cased openings. It’s great to see the vision come to life. 🪄 📹 Paige Bailey
Sep 15, 2026 · Instagram
Behind every successful delivery is a dedicated driver making it happen. During Truck Driver Appreciation Week, we're celebrating the drivers who safely deliver materials, support our customers, and represent Builders FirstSource every day. Thank you for all you do.
Sep 14, 2026 · Instagram
Come visit Builders FirstSource at BuildShow Live and take the ready frame wall assembly challenge! Fastest time win a Yeti Tundra Cooler. #BuildShowLive #READYFRAME #BFS
Sep 11, 2026 · Facebook
What makes a window stand out? We joined Harry on a jobsite in Pacific Palisades to take a closer look at the @Pella_News Reserve Traditional collection in French Roast, a finish that brings timeless character and craftsmanship to the home. ☕ Watch the full walkthrough. https://t.co/XQ3vyfRBcv
Sep 10, 2026 · X