Build-A-Bear Workshop’s marketing, tracked daily.
The latest creative Build-A-Bear Workshop puts in front of shoppers — homepage, email and social — captured on the day each one changed.
What we track on Build-A-Bear Workshop
ShopVision captures the public marketing we see from Build-A-Bear Workshop every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 11, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Build-A-Bear Workshop use?
All channelsSocial is Build-A-Bear Workshop's most-used channel. Jump to a channel below, or read straight down.
Build-A-Bear Workshop homepage updates
87 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
Build-A-Bear Workshop on email
56 capturedCadence
~5.6/ wk
Last 30 days
24
▼ 4%· vs prior 30d

Online Only for 24 Hours: 2 for $25 Extended!
Sep 10, 2026

Today Only: 2 for $25 Lil’ Cubs in Stores & Online!
Sep 9, 2026

Gift, Experience, Collect! It's All Here at Build-a-Bear Workshop!
Sep 8, 2026

Today Only: FREE Shipping on ALL Orders!
Sep 7, 2026

Finally, a Porch Goose You Can Cuddle!🪿
Sep 6, 2026

A New Season Calls for New Arrivals ✨
Sep 5, 2026

Día de los Muertos Cat Returns!
Sep 4, 2026

GIANT Toothless Back in Stock!
Sep 3, 2026

National Teddy Bear Day Deal Reveal!
Sep 2, 2026

High Paw! We're So Happy You're Here
Sep 1, 2026

Our BIGGEST Bat Ever! 🦇
Aug 31, 2026

Back by Popular Pokémon Demand!
Aug 28, 2026
Promotional history, record by record
155 records · latest 5 shown150 more offers sit before Sep 9, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Build-A-Bear Workshop's competitive set
Benchmark on the same fieldsBuild-A-Bear Workshop’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Build-A-Bear Workshop on social
117 capturedCadence
~7.7/ wk
Last 30 days
33
▼ 20%· vs prior 30d
Top platform
Instagram
A hug that lasts a lifetime 🧸♥️ ⋆˙⟡♡⟡⋆˙⋆˙⟡♡⟡⋆˙⋆˙⟡♡⟡⋆˙⋆˙⟡♡⟡⋆˙⋆˙⟡♡⟡⋆˙⟡ #TheStuffYouLove #NationalTeddyBearDay #buildabear #buildabearworkshop #plushies @buildabear
Sep 10, 2026 · Instagram
Happy National Teddy Bear Day! Tag the person you’d give a teddy bear to and celebrate with us! This National Teddy Bear Day, we’re celebrating the people who comfort us, cheer us on, and remind us we’re never alone. ❤️ 🧸 Snag 2 Lil’ Cubs, one for you and one to share! Link https://t.co/6PZgRDPE9E
Sep 9, 2026 · X
The time to celebrate the special people in our lives and the comfort they bring is around the corner! #TheStuffYouLove #AddALittleHeart #NTBD #NationalTeddyBearDay https://t.co/v91wKWMBfG
Sep 8, 2026 · X
What’s my line? Oh yeah. National Bear Day is September 9th! #TheStuffYouLove #AddALittleHeart #NationalTeddyBearDay #teddybear
Sep 4, 2026 · Instagram
BIG news Dragon Trainers: Giant Toothless is back in stock! Fire up the fun with the cuddliest dragon before he takes to the skies. Link in bio! @httydragon#HowtoTrainYourDragon #TheStuffYouLove #AddALittleHeart #howtotrainyourdragon #Toothless
Sep 3, 2026 · Tiktok
Anyone know how to open photoshop? #TheStuffYouLove #AddALittleHeart #designeroutofoffice #funny
Sep 1, 2026 · Instagram
They're hereeeee! Berry and Cherry from Lloromannic™ arrive for the first time ONLY at Build-A-Bear. Get into some fun Halloween mischief with this delightful duo, our new Spooky Webs @officialcinnamoroll. Find our NEW Starry Sky @hellokitty at BABxHK Workshops & Online in the US only. #TheStuffYouLove #HelloKittyandFriends #AddALittleHeart #lloromannic #sanrio #cinnamoroll
Aug 27, 2026 · Instagram
GET READY! Only at Build-A-Bear: Berry & Cherry from Lloromannic™! Pair them with our NEW 🕸️ Spooky Webs @officialcinnamoroll and our online exclusive ✨Starry Sky @hellokitty - Sign up at the link in our bio for a reminder UK goes live at 12am BT on 8/27 USA goes live at 10am CDT on 8/27 #TheStuffYouLove #HelloKIttyandFriends #AddALittleHeart #Halloween #lloromannic #cinnamoroll #sanrio
Aug 25, 2026 · Instagram
Which Legend do you want to see next? Speak now or forever hold your peace. Vote below! #TheStuffYouLove #AddALittleHeart #Legends #Cryptids
Aug 24, 2026 · Tiktok
Pumpkin Pal Teddy has been released from the Build-A-Bear Vault! First released back in 2012, this cutie is back for a limited time 🎃🧸 #TheStuffYouLove #AddALittleHeart #Halloween #Pumpkin #SpookySeason
Aug 20, 2026 · Instagram
One of the strangest crypitids caught on camera! Spot our NEW Fresno Night Crawler. Link in bio! #TheStuffYouLove #AddALittleHeart #cryptids #fresnonightcrawlers
Aug 18, 2026 · Instagram
What is your spooky power? #horoscope #Spooky #TheStuffYouLove #AddALittleHeart #TheStuffYouLove #AddALittleHeart
Aug 17, 2026 · Instagram