Build-A-Bear Workshop’s marketing, tracked daily.
The latest creative Build-A-Bear Workshop puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of November 10, 2026What we track on Build-A-Bear Workshop
ShopVision captures the public marketing we see from Build-A-Bear Workshop every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Build-A-Bear Workshop use?
All channelsSocial is Build-A-Bear Workshop's most-used channel. Jump to a channel below, or read straight down.
Build-A-Bear Workshop homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Build-A-Bear Workshop on email
70 capturedCadence
~5.8/ wk
Last 30 days
25
▲ 9%· vs prior 30d

Don’t Miss 30% OFF Online Exclusives!
Nov 8, 2026

Lights, Camera, GIFTS! Our Holiday Gift Guide Is Here
Nov 7, 2026

Make Your Own Cat in the Hat for the Movies!
Nov 6, 2026

NEW Hello Kitty® and Friends Frosted Collection! ❄️
Nov 5, 2026

Bring Happiness Home This Holiday Season
Nov 4, 2026

The Grinch and Max Are the Ultimate Festive Duo!
Nov 3, 2026

Gift, Experience, Collect! It's All Here at Build-a-Bear Workshop!
Nov 2, 2026

Meet Our NEW Snowflake Kitty! ❄️
Nov 1, 2026

Creep on in and Visit the Workshop!
Oct 30, 2026

Santa’s Workshop Mix-Up? Nope, Just Mashimals!
Oct 29, 2026

Wildly Cute Gift Ideas 🐧🐻❄️
Oct 28, 2026

New from the Vault: It’s Bearemy!
Oct 27, 2026
Promotional history, record by record
31 records · latest 4 shown27 more offers sit before Nov 7, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Build-A-Bear Workshop's competitive set
Benchmark on the same fieldsBuild-A-Bear Workshop’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Build-A-Bear Workshop on social
90 capturedCadence
~6.5/ wk
Last 30 days
28
▼ 12%· vs prior 30d
Top platform
Instagram
This one DEFINITELY belongs on your bucket list!! 🧸❤️ Had the best time celebrating the grand opening of the NEW @buildabear at @iconparkorlando !!✨ #BuildABear_Partner #BABICONPARK #BABICONOPENING
Nov 10, 2026 · Instagram
Aren't they just snowwww cute?? Get these furry friends right MEOW #TheStuffYouLove #AddALittleHeart #Holiday #Christmas #Winter
Nov 6, 2026 · Instagram
‘Tis the season for NEW @hellokitty and Friends exclusives! ❄️ ⛄️ Find these exclusive frosted editions of your faves in stores and online this winter. #TheStuffYouLove #AddALittleHeart #HelloKittyandFriends #Holiday
Nov 5, 2026 · Instagram
Our very first Design Studio is here! Your creative decisions and our fresh-stitched seams help bring your furry friend to life, all in one day. Check it out at our new workshop in ICON Park Orlando! #TheStuffYouLove #AddALittleHeart #DIY #ICONPark
Nov 3, 2026 · Instagram
New besties are defrosting soon! Sign up at the link in our bio for a reminder ❄️⛄ #TheStuffYouLove #AddALittleHeart #HelloKittyandFriends #Holiday
Nov 1, 2026 · Instagram
We're all packed – see you there November 5th 😎🌴🌊 Grand Opening Giveaways for the First 110 Guests Through the Door! First 10 guests: Free Furry Friends for a Year Next 50 guests: Free ICON Exclusive Mini Bean Next 50 guests: $10 off a Purchase Link below for giveaway rules and regulations. https://www.buildabear.com/icon-park-grand-opening-giveaway-official-rules #TheStuffYouLove #AddALittleHeart #Orlando #ICONPark
Oct 29, 2026 · Instagram
Bearemy’s back! Beloved for being our huggable mascot, Bearemy first appeared back in 1999, and he’s just been released from the Build-A-Bear Vault to kick off our 30th anniversary year! Make your own Bearemy in stores and online. #TheStuffYouLove #AddALittleHeart #Vault #Bearemy
Oct 27, 2026 · Instagram
Tell a (furry) friend #TheStuffYouLove #AddALittleHeart #Bat
Oct 26, 2026 · Instagram
The best place to find a new member of your pack this Halloween is the one and only @buildabear #buildabear #buildabear_partner
Oct 24, 2026 · Instagram
Please be nice to our newest product designer. #TheStuffYouLove #AddALittleHeart #Chinchilla #Chill
Oct 23, 2026 · Instagram
Ahh, the purrfect pairing
Oct 22, 2026 · Instagram
Which Common Room feels most like home?? Our furry friends are ready to show their House Pride and you can too! Link in bio ✨
Oct 19, 2026 · Instagram