What did BruMate do on Black Friday?
On November 28, 2025, BruMate ran up to 25% off on select items, via "Discount." Independently captured from brumate.com — not aggregator copy.
The offer on the day
BRUMATE.COM
Homepage · captured Nov 30, 2025
Save 25%
25%
Depth on the day
Depth on the day
25%
▲ +5.5 pts · vs its active-promo avg
Vs discounters
-19 pts
▼ below avg · 44% among discounters
- Headline offer
- Save 25%
- Mechanic
- Discount
- Scope
- Select
- Where it ran
- online
- Eligible categories
- drinkware
- Shipping
- —
What ran on each channel
4 channelsWhat BruMate ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
BruMate homepage updates
BruMate homepage updates capture
Captured Nov 30, 2025.
BruMate on email
Our Best Gifts. Our Biggest Sale.
Captured Nov 30, 2025.
BruMate on paid media
BRUMATE, INC.
Captured Nov 26, 2025.
BruMate on social
On a fast track to your new favorite gender-neutral print 🛞💨 Introducing our fifth Capsule Collection – Carbon Fiber. Here’s everything you need to know about this upcoming drop: ☑️ A charcoal + black stainless design inspired by carbon fiber material with a soft-touch finish ☑️ Dropping in Era 40oz, Rise 35oz, MultiShaker 25oz, Müv 15oz + 35oz, Nav 25oz, & Trio ☑️ 100% leakproof ☑️ Hand wash only ☑️ Limited-edition (once they’re gone, they’re gone!) ☑️ Included in Black Friday Sale ☑️ Available 12.01 @ 10am MST (sign up at the link in bio for 30min early access @ 9:30am MST)
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
BruMate's competitive set
Benchmark on the same fieldsBruMate’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Frost Buddyfrostbuddy.com
Yeti Dog Chewyeti.pet
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
BruMate on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured BruMate.
What teams ask about Black Friday 2025
Answered from our data- Does BruMate offer Black Friday discounts?
- Yes — on November 28, 2025, BruMate ran Save 25%.
- How deep was BruMate's Black Friday discount?
- BruMate's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
- What promotional mechanic did BruMate use for Black Friday?
- BruMate ran Black Friday 2025 as "Discount."
- Was BruMate's Black Friday discount sitewide or limited to select items?
- BruMate's Black Friday 2025 discount was on select items.
- Is BruMate's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did BruMate use for Black Friday?
- BruMate's Black Friday 2025 offer was eligible on: online.