What did Brother do on Black Friday?
On November 28, 2025, Brother ran up to 30% off on select collections, via "Discount." Independently captured from brother-usa.com — not aggregator copy.
The offer on the day
BROTHER-USA.COM
Homepage · captured Nov 30, 2025
Save 30% plus FREE Ground Shipping
30%
Depth on the day
Depth on the day
30%
▼ -0.7 pts · vs its active-promo avg
Vs discounters
-14 pts
▼ below avg · 44% among discounters
- Headline offer
- Save 30% plus FREE Ground Shipping
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online, app, in-store
- Eligible categories
- Brother Genuine Ink, Brother Genuine Toner
- Shipping
- —
What ran on each channel
2 channelsWhat Brother ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Brother homepage updates
Brother homepage updates capture
Captured Nov 30, 2025.
Brother on social
There is sew much to love about the Brother CP100X! ❤️ Perfect for sewing and quilting, this feature-rich machine is a great addition to your craft room with 100 unique built-in stitches, an included wide table, and a large needle-to-arm workspace.
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Brother's competitive set
Benchmark on the same fieldsBrother’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
HPhp.com
Singersinger.com
Canonusa.canon.com
Baby Lock Sewing Machinesbabylock.com
Xeroxxerox.com
Juki Americajukihome.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Brother on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Brother.
What teams ask about Black Friday 2025
Answered from our data- Does Brother offer Black Friday discounts?
- Yes — on November 28, 2025, Brother ran Save 30% plus FREE Ground Shipping.
- How deep was Brother's Black Friday discount?
- Brother's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Brother use for Black Friday?
- Brother ran Black Friday 2025 as "Discount."
- Was Brother's Black Friday discount sitewide or limited to select items?
- Brother's Black Friday 2025 discount was on select collections.
- Is Brother's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Brother use for Black Friday?
- Brother's Black Friday 2025 offer was eligible on: online, app, in-store.