What did Brook & York do on Black Friday?
On November 28, 2025, Brook & York ran up to 25% off sitewide, via "Discount." Independently captured from brookandyork.com — not aggregator copy.
The offer on the day
BROOKANDYORK.COM
Homepage · captured Nov 30, 2025
25% off + Free Shipping
25%
Depth on the day
Depth on the day
25%
▲ +10.5 pts · vs its active-promo avg
Vs discounters
-19 pts
▼ below avg · 44% among discounters
- Headline offer
- 25% off + Free Shipping
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Brook & York ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Brook & York homepage updates
Brook & York homepage updates capture
Captured Nov 30, 2025.
Brook & York on email
Be the Favorite Gift Giver - 25% Off 🎁
Captured Nov 30, 2025.
Brook & York on paid media
✨Modern jewelry, made well, made personal with over 1 million happy customers. Discover your signature piece today.✨
Captured Nov 30, 2025.
Brook & York on social
A mama, her little one, and the birthstones that tell their family story 🎄 Black Friday deals wrap at midnight — 25% off on jewelry gifts she’ll adore w/ 2525BF. - - - - brook and york, birthstone necklace, family jewelry, mom necklace, personalized jewelry, custom birthstones, holiday gifts, sentimental jewelry, christmas jewelry, meaningful gifts
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Brook & York's competitive set
Benchmark on the same fieldsBrook & York’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
GLDNgldn.com
MYKAmyka.com
Marleylillymarleylilly.com
Mint & Lilymintandlily.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Brook & York on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Brook & York.
What teams ask about Black Friday 2025
Answered from our data- Does Brook & York offer Black Friday discounts?
- Yes — on November 28, 2025, Brook & York ran 25% off + Free Shipping.
- How deep was Brook & York's Black Friday discount?
- Brook & York's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Brook & York use for Black Friday?
- Brook & York ran Black Friday 2025 as "Discount."
- Was Brook & York's Black Friday discount sitewide or limited to select items?
- Brook & York's Black Friday 2025 discount was sitewide.
- Is Brook & York's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Brook & York use for Black Friday?
- Brook & York's Black Friday 2025 offer was eligible on: online, app, in-store.