Skip to content
Boden
bodenusa.com ↗
BF2025
All brands on Black Friday

What did Boden do on Black Friday?

On November 28, 2025, Boden ran up to 40% off on select collections, via "Discount." Independently captured from bodenusa.com — not aggregator copy.

The offer on the day

BODENUSA.COM

Homepage · captured Nov 30, 2025

40% off EDIT, plus 20% off everything else, plus 20% off first order

40%

Depth on the day

Depth on the day

40%

▲ +8.7 pts · vs its active-promo avg

Vs discounters

-4 pts

▼ below avg · 44% among discounters

Headline offer
40% off EDIT, plus 20% off everything else, plus 20% off first order
Mechanic
Discount
Scope
Collection
Where it ran
online, app, in-store
Eligible categories
EDIT PLUS, EVERYTHING ELSE, EDIT, womenswear
Shipping
—

What ran on each channel

3 channels

What Boden ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Boden homepage updates

Boden homepage updates capture

Captured Nov 30, 2025.

Boden on email

Black Friday: Have you grabbed 40% off yet?

Captured Nov 28, 2025.

Boden on social

Jingle our bells it's finally here. Whether you're digging out the dreaded elf or looking for a gap in your ever-filling social calendar to be able to buy milk – December, we're ready for you.

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Boden's competitive set

Benchmark on the same fields

Boden’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
BodenBoden
31%
100%
5
This page
J.CrewJ.Crewjcrew.com
98
Open profile →
Garnet HillGarnet Hillgarnethill.com
95
Open profile →
AnthropologieAnthropologieanthropologie.com
92
Open profile →
Janie and JackJanie and Jackjanieandjack.com
90
Open profile →
TuckernuckTuckernucktnuck.com
88
Open profile →
Hanna AnderssonHanna Anderssonhannaandersson.com
88
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Boden on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Boden.

YearHeadline offerDepth
202540% off EDIT, plus 20% off everything else, plus 20% off first order40%

What teams ask about Black Friday 2025

Answered from our data
Does Boden offer Black Friday discounts?
Yes — on November 28, 2025, Boden ran 40% off EDIT, plus 20% off everything else, plus 20% off first order.
How deep was Boden's Black Friday discount?
Boden's peak Black Friday 2025 discount was 40%. — 4 points shallower than the average among brands that discounted that day.
What promotional mechanic did Boden use for Black Friday?
Boden ran Black Friday 2025 as "Discount."
Was Boden's Black Friday discount sitewide or limited to select items?
Boden's Black Friday 2025 discount was on select collections.
Is Boden's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Boden use for Black Friday?
Boden's Black Friday 2025 offer was eligible on: online, app, in-store.