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Blue Nile
bluenile.com ↗
BF2025
All brands on Black Friday

What did Blue Nile do on Black Friday?

On November 28, 2025, Blue Nile ran up to 40% off on select items, via "Discount." Independently captured from bluenile.com — not aggregator copy.

The offer on the day

BLUENILE.COM

Homepage · captured Nov 30, 2025

Up To 40% OFF or 20% OFF

40%

Depth on the day

Depth on the day

40%

▲ +4.5 pts · vs its active-promo avg

Vs discounters

-4 pts

▼ below avg · 44% among discounters

Headline offer
Up To 40% OFF or 20% OFF
Mechanic
Discount
Scope
Select
Where it ran
online, app, in-store
Eligible categories
Personalized Collection
Shipping
—

What ran on each channel

3 channels

What Blue Nile ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Blue Nile homepage updates

Blue Nile homepage updates capture

Captured Nov 30, 2025.

Blue Nile on paid media

Blue Nile, Inc.

Captured Nov 30, 2025.

Blue Nile on social

Perfectly wrapped. Effortlessly iconic. Celebrate A Blue Nile Holiday — where gathering together makes us all shine brighter.

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Blue Nile's competitive set

Benchmark on the same fields

Blue Nile’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Blue NileBlue Nile
35%
50%
4
This page
James AllenJames Allenjamesallen.com
98
Open profile →
Brilliant EarthBrilliant Earthbrilliantearth.com
95
Open profile →
RitaniRitaniritani.com
92
Open profile →
Rare CaratRare Caratrarecarat.com
90
WhiteflashWhiteflashwhiteflash.com
88
Open profile →
With ClarityWith Claritywithclarity.com
85

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Blue Nile on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Blue Nile.

YearHeadline offerDepth
2025Up To 40% OFF or 20% OFF40%

What teams ask about Black Friday 2025

Answered from our data
Does Blue Nile offer Black Friday discounts?
Yes — on November 28, 2025, Blue Nile ran Up To 40% OFF or 20% OFF.
How deep was Blue Nile's Black Friday discount?
Blue Nile's peak Black Friday 2025 discount was 40%. — 4 points shallower than the average among brands that discounted that day.
What promotional mechanic did Blue Nile use for Black Friday?
Blue Nile ran Black Friday 2025 as "Discount."
Was Blue Nile's Black Friday discount sitewide or limited to select items?
Blue Nile's Black Friday 2025 discount was on select items.
Is Blue Nile's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Blue Nile use for Black Friday?
Blue Nile's Black Friday 2025 offer was eligible on: online, app, in-store.