Blue Buffalo’s marketing, tracked daily.
The latest creative Blue Buffalo puts in front of shoppers — homepage, paid media and social — captured on the day each one changed.
Latest creative
As of November 10, 2026What we track on Blue Buffalo
ShopVision captures the public marketing we see from Blue Buffalo every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepagePaid mediaSocial
- Dataset
- Live
Which channels does Blue Buffalo use?
All channelsPaid media is Blue Buffalo's most-used channel. Jump to a channel below, or read straight down.
Blue Buffalo homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Blue Buffalo on paid media
384 capturedCadence
~26/ wk
Last 30 days
112
Top platform

No by-products meals, just natural nutrition.
Nov 2, 2026 · Meta

High-quality salmon is the first ingredient.
Oct 30, 2026 · Meta

High Quality Natural Ingredients
Oct 28, 2026 · Meta

High-quality salmon is the first ingredient.
Oct 25, 2026 · Meta

Oct 20, 2026 · Meta

Protein-Packed Recipes
Oct 12, 2026 · Meta

No by-products meals, just natural nutrition.
Oct 8, 2026 · Meta

Switch to the high-quality ingredients in Blue Buffalo.
Oct 7, 2026 · Meta

Treat Them Like Family
Oct 6, 2026 · Meta
Blue Buffalo's competitive set
Benchmark on the same fieldsBlue Buffalo’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Blue Buffalo on social
20 capturedCadence
~4.0/ wk
Last 30 days
17
Top platform
Instagram
the saxophones are getting louder 🎷
Nov 6, 2026 · Instagram
consider this your midweek reminder to live up to the hype 💙
Nov 5, 2026 · Instagram
the sun sets at 5pm and so do i.
Nov 4, 2026 · Tiktok
if we're wrong, we don't want to be right. who's with us? 🎄🙋♀️
Nov 1, 2026 · Instagram
anyway, happy friday to everyone who survived another one of those weeks.
Oct 30, 2026 · Instagram
the dictionary could never fully explain them. happy national cat day to everyone who knows exactly what we mean. 🐱💙
Oct 29, 2026 · Instagram
the horrors persist, but so do we. 👻💙
Oct 28, 2026 · Instagram
per my last email, i’d like to opt out of this week.
Oct 27, 2026 · Instagram
we have a very full fall itinerary. and by we, i mean me and my dog. 🍂
Oct 26, 2026 · Instagram
your cat wanted us to pass these along. take what you need 🫶
Oct 25, 2026 · Instagram
…full of love for my pet ✨💙 we’re giving away two pet parent totes filled with blue buffalo treats! To enter: follow @bluebuffalo, like this post and tell us the #1 thing you can’t leave home without for your pet 🐾 Giveaway starts 10:00AM CST on Saturday, October 24, 2026 and ends 11:59PM on Monday, October 26, 2026. 1 winner will be selected at random and contacted via Instagram DM by Tuesday, October 27, 2026. Winners must provide mailing addresses by Thursday, October 29, 2026 for shipment. Limit one entry per person. Open to legal residents of the US. This Sweepstakes is in no way sponsored, endorsed or administered by or associated with meta or Instagram. By entering, entrants confirm they are at least 18+ years of age, release Instagram responsibility, and agree to Instagram’s terms of use. Void where prohibited. Odds of winning depend on number of eligible entries received. Sponsor: General Mills, Inc.
Oct 24, 2026 · Instagram
scorpio season. consider this your warning. 🦂
Oct 23, 2026 · Instagram