What did Black Rifle Coffee do on Black Friday?
On November 28, 2025, Black Rifle Coffee ran up to 70% off on select items, via "Sale: Select Products." Independently captured from blackriflecoffee.com — not aggregator copy.
The offer on the day
BLACKRIFLECOFFEE.COM
Email · captured Nov 30, 2025
📢 Last Call: 25-50% Off
70%
Depth on the day
Depth on the day
70%
▲ +36.8 pts · vs its active-promo avg
Vs discounters
+27 pts
▲ above avg · 43% among discounters
- Headline offer
- Up to 70% off on gear
- Mechanic
- Sale: Select Products
- Scope
- Select
- Where it ran
- —
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
2 channelsWhat Black Rifle Coffee ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Black Rifle Coffee on email
📢 Last Call: 25-50% Off
Captured Nov 30, 2025.
Black Rifle Coffee on social
Caffeine and questionable decisions built this country. #coffeeordie
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Black Rifle Coffee's competitive set
Benchmark on the same fieldsBlack Rifle Coffee’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Blackout Coffee Coblackoutcoffee.com
Aerial Resupply Coffeeaerialresupplycoffee.com
Alpha Coffeealpha.coffee
Purity Coffeepuritycoffee.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Black Rifle Coffee on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Black Rifle Coffee.
What teams ask about Black Friday 2025
Answered from our data- Does Black Rifle Coffee offer Black Friday discounts?
- Yes — on November 28, 2025, Black Rifle Coffee ran Up to 70% off on gear.
- How deep was Black Rifle Coffee's Black Friday discount?
- Black Rifle Coffee's peak Black Friday 2025 discount was 70%. — 27 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Black Rifle Coffee use for Black Friday?
- Black Rifle Coffee ran Black Friday 2025 as "Sale: Select Products."
- Was Black Rifle Coffee's Black Friday discount sitewide or limited to select items?
- Black Rifle Coffee's Black Friday 2025 discount was on select items.
- Is Black Rifle Coffee's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Black Rifle Coffee use for Black Friday?
- The channels Black Rifle Coffee's Black Friday offer ran on were not captured.