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Birch Lane
birchlane.com ↗
BF2025
All brands on Black Friday

What did Birch Lane do on Black Friday?

On November 28, 2025, Birch Lane ran up to 70% off sitewide, via "Discount." Independently captured from birchlane.com — not aggregator copy.

The offer on the day

BIRCHLANE.COM

Homepage · captured Nov 30, 2025

Up to 70% Off

70%

Depth on the day

Depth on the day

70%

▲ +21.5 pts · vs its active-promo avg

Vs discounters

+26 pts

▲ above avg · 44% among discounters

Headline offer
Up to 70% Off
Mechanic
Discount
Scope
Sitewide
Where it ran
online, app, in-store
Eligible categories
Not specified
Shipping
—

What ran on each channel

4 channels

What Birch Lane ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Birch Lane homepage updates

Birch Lane homepage updates capture

Captured Nov 30, 2025.

Birch Lane on email

FINAL HOURS of our BIGGEST living room furniture SALE ⏱️

Captured Nov 30, 2025.

Birch Lane on paid media

A sale so good, you’ll want to tell the neighbors ☎️ Score up to 70% off for Cyber Monday.

Captured Nov 30, 2025.

Birch Lane on social

'Tis the season to be jolly 🎄 Shop classic holiday decor to complete your look: https://bit.ly/4nLoKdo #BirchLane #HolidayDecor #Christmas

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Birch Lane's competitive set

Benchmark on the same fields

Birch Lane’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Birch LaneBirch Lane
49%
70%
4
This page
Pottery BarnPottery Barnpotterybarn.com
98
Open profile →
www.ballarddesigns.comwww.ballarddesigns.comballarddesigns.com
95
Grandin RoadGrandin Roadgrandinroad.com
92
Open profile →
Serena & LilySerena & Lilyserenaandlily.com
90
Open profile →
FrontgateFrontgatefrontgate.com
88
Open profile →
McGee & Co.McGee & Co.mcgeeandco.com
88
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Birch Lane on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Birch Lane.

YearHeadline offerDepth
2025Up to 70% Off70%

What teams ask about Black Friday 2025

Answered from our data
Does Birch Lane offer Black Friday discounts?
Yes — on November 28, 2025, Birch Lane ran Up to 70% Off.
How deep was Birch Lane's Black Friday discount?
Birch Lane's peak Black Friday 2025 discount was 70%. — 26 points deeper than the average among brands that discounted that day.
What promotional mechanic did Birch Lane use for Black Friday?
Birch Lane ran Black Friday 2025 as "Discount."
Was Birch Lane's Black Friday discount sitewide or limited to select items?
Birch Lane's Black Friday 2025 discount was sitewide.
Is Birch Lane's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Birch Lane use for Black Friday?
Birch Lane's Black Friday 2025 offer was eligible on: online, app, in-store.