BARK’s marketing, tracked daily.
The latest creative BARK puts in front of shoppers — homepage, email, social and sms — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
Have you heard the gossip at the dog park?
Sep 25, 2026

Social
FacebookDelaying social media isn't about restriction. It's about protecting the crucial time in your kid’s life when they’re still figuring out who they are, without a feed telling them who to be. The years before your kid gets social media matter so much more than most people think The friendships, the boredom, the making things up as you go, that's where kids actually become themselves. You're not taking something away by waiting. You're giving them more time to discover the world and become who they're meant to be. 🤍
Sep 24, 2026
What we track on BARK
ShopVision captures the public marketing we see from BARK every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailSocialSMS
- Dataset
- Live
Which channels does BARK use?
All channelsHomepage is BARK's most-used channel. Jump to a channel below, or read straight down.
BARK homepage updates
172 capturedCadence
~13/ wk
Last 30 days
57
▼ 5%· vs prior 30d
BARK on email
85 capturedCadence
~5.6/ wk
Last 30 days
24
▼ 11%· vs prior 30d

Have you heard the gossip at the dog park?
Sep 25, 2026

BREAKING NEWS! Secure a year’s worth of extra toys!
Sep 24, 2026

Tick tock. FREE year of toys ends soon.
Sep 23, 2026

‘Tis the cozy season for a free cuddler bed 🍂
Sep 20, 2026

A free Liquid Death gift just clawed its way in
Sep 19, 2026

Here's 12 reasons to come back (and they all squeak)
Sep 18, 2026

Effective Immediately: New Dog Laws
Sep 17, 2026

The puppy eyes will convince you
Sep 16, 2026

Extra, Extra! FREE Extra toy!
Sep 15, 2026

HELL YES! Double the toys and treats from Liquid Death
Sep 13, 2026

TOUCHDOWN! Free stuff incoming 🏈
Sep 12, 2026

Say Hello to Patch Pals™
Sep 10, 2026
BARK on sms
77 capturedCadence
~10/ wk
Last 30 days
44
▲ 57%· vs prior 30d
Promotional history, record by record
184 records · latest 5 shown179 more offers sit before Sep 22, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
BARK's competitive set
Benchmark on the same fieldsBARK’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
BARK on social
93 capturedCadence
~9.8/ wk
Last 30 days
42
▲ 68%· vs prior 30d
Top platform
Facebook
Delaying social media isn't about restriction. It's about protecting the crucial time in your kid’s life when they’re still figuring out who they are, without a feed telling them who to be. The years before your kid gets social media matter so much more than most people think The friendships, the boredom, the making things up as you go, that's where kids actually become themselves. You're not taking something away by waiting. You're giving them more time to discover the world and become who they're meant to be. 🤍
Sep 24, 2026 · Facebook
If you’ve been debating whether you should let your kid have sleepovers, our new podcast episode is for you. 🎙️ We’re diving into the pros and cons of sleepovers, and how you can help keep your kid safe while still giving them opportunities to connect and have fun. Link is in our bio! 🔗
Sep 23, 2026 · Facebook
On the fence about letting your kid have Snapchat? This video is for you. These are honest answers from real parents in our Parenting in a Tech World Facebook group, a place where over half a MILLION parents share their experiences, ask the hard questions, and support each other along the way. Whatever question you're stuck on right now, someone in this group has probably already asked it.
Sep 21, 2026 · Facebook
🎙️ If you haven’t seen it yet, check out the viral episode of the Parenting in a Tech World podcast where @toughtopicsmom drops some of the most important information you’ll hear today on sexual abuse prevention.
Sep 19, 2026 · Facebook
I was honored to join Have a Seat with @officialchrishansen to discuss what kids are really experiencing online, how platforms and laws are failing to step up, and how parents can take meaningful action to help protect their kids. Listen or watch now wherever you get your podcasts. 🎙️
Sep 18, 2026 · Instagram
“But everyone else has Snapchat, so I’ll be left out if I don’t have it.” If your child has a phone, you’ve almost certainly heard something like this. And the truth is, your kid is right. They will be left out if they don’t have Snapchat. They’ll be left out of the predation, bullying, exploitation, addictive algorithm, sexual content, and other harmful features that inevitably come with the app. They’ll have more time to build friendships in the real world, without worrying about streaks or Snap scores, or if their friends are hanging out without them. So yes, if you say no to Snapchat, your child will be left out. And it will be one of the best parenting decisions you make. For the Cybersecurity Expert Ben Gillenwater full guide to Snapchat, how the app works and what to say to your kid, head to the link in our bio. 🔗
Sep 17, 2026 · Facebook
Sleepover safety today means more than sleeping bags and flashlights. It means knowing what happens to unsupervised phones, cameras, and internet access once the lights go out at someone else's house. Titania Jordan, Bark's Chief Parent Officer and bestselling author of two books on digital parenting, breaks down the framework she calls the “sleep under.” You'll learn how to protect your home Wi-Fi with tools like the Bark Home, why a device basket at the door removes temptation instead of relying on willpower, and how features like the Bark Phone's camera lock and contact approval close off common risks at sleepovers. Titania also shares the family code word trick that lets any kid quietly ask to be picked up without embarrassment, and why calling it a night by 11pm might be the simplest safety upgrade of all. Key insight: Disabling a Bark Phone's camera also blocks screenshots and screen recording, and it stops camera-dependent apps like Snapchat from working at all, turning a photo or video risk into a full stop instead of a partial fix. If you enjoyed this episode, please leave a review wherever you're watching or listening. It only takes 30 seconds and helps other parents find us. Join the conversation in our Parenting in a Tech World Facebook community: https://info.bark.us/join-pitw Learn more about the Bark Phone, built with parental controls like camera lock and contact approval, at https://www.bark.us/bark-phone
Sep 16, 2026 · Youtube
In case you needed a reminder of why you shouldn't be trusting Apple with your child's safety: 🔻 In 2021, Apple announced plans to detect CSAM in iCloud Photos. By the end of 2022, they quietly killed the project. Groups like the Heat Initiative have been publicly pressuring Apple to bring real detection back ever since. 🔻 In 2023, Apple only reported 267 cases of suspected CSAM to NCMEC worldwide. Google reported 1.47 million. Meta reported 30.6 million. The NSPCC separately found Apple was implicated in 337 recorded child abuse image offenses in England and Wales alone in a single year, more than Apple reported globally, in any country, combined. 🔻 Apple is currently being sued by West Virginia's Attorney General, who accuses the company of knowingly allowing iCloud to become a platform for storing and distributing CSAM, and is the first state government to take legal action against Apple over this. 🔻 Apple's "Communication Safety" feature blurs nude images for minors that are sent or received, BUT then still gives them the option to unblur and view/send the image anyway. No parent is ever notified. The Bark Phone closes those gaps completely: ✅ Automatically deletes nude images ✅ Doesn't allow them to be saved to the camera roll or stored on the device ✅ Doesn't give your child the option to view or send the image anyway ✅ Alerts you when an image was attempted to be sent or received This is what it looks like when child safety is the priority, not an afterthought.
Sep 15, 2026 · Facebook
The most important topic that parents can talk about with their kids is also the most daunting. A lot of parents hold back from asking about suicidal ideation directly because they're afraid that saying the word out loud might put the idea in their kid's head. It doesn't. Researchers and clinicians are consistent on this. Asking calmly and directly doesn't plant anything. What it does is show your kid you can handle hard things without flinching, which is exactly what makes them more likely to let you in. You don't need perfect words, either. Something as plain as "you've seemed a little off lately, and I want you to know there's nothing you could tell me that I can't handle" is often enough to open the door. Bark's latest blog goes deeper on the digital warning signs that are easy to miss, and how to start this conversation without fear: https://info.bark.us/4r8nnsf For those raising or working with kids: what has helped you encourage a guarded kid to actually open up and receive the help they needed?
Sep 14, 2026 · Facebook
It's not just about screen time, it's about where the screen is. A phone in the living room during the day is a very different risk than the same phone in a dark bedroom at midnight, when your kid is tired, alone, and more likely to make choices they wouldn't make with anyone else around. Moving devices out of bedrooms doesn't fix everything. But it removes the exact conditions where the riskiest stuff tends to happen. A few things that make this boundary easier to actually stick to: ✅ Set up a charging station in a common area of your home. ✅ Pick a consistent time each night for devices to go to the charging station, so it becomes routine instead of a nightly negotiation. ✅ Replace it with something: A new book, a journal, a record player or CD player, a manual alarm clock, etc.
Sep 13, 2026 · Facebook
Oh you thought those were your socks? Think again, human. https://t.co/nBUOd5LO6P
Sep 12, 2026 · X
The best prevention is talking about it. 💛 Even if your own child never struggles with these thoughts, someone they know might (a friend, a sibling, a classmate). Giving your kid the language to talk about suicide and recognize when to seek help doesn't just protect them. It equips them to support the people around them too. There's a common fear that bringing it up will "put the idea in their head." Research says the opposite. People having thoughts of suicide often feel relief when someone they trust brings it up with care. Talking about it tends to reduce those thoughts, not create them. If you're worried about your child, the most important thing you can do is start the conversation. You can't help with something you don't know is happening. A few free resources worth having on hand: 📞 The 988 Lifeline 🔗 The American Foundation for Suicide Prevention (AFSP) 🔗 The National Institute of Mental Health (NIMH) 🔗 The Suicide Prevention Resource Center (SPRC) Bark can help too, by monitoring connected devices and accounts for potential signs of depression, suicidal ideation, and self-harm. If something comes up, you'll get an alert so you can step in when they need you most.
Sep 10, 2026 · Facebook