What did AZO do on Black Friday?
On November 28, 2025, AZO ran up to 25% off sitewide, via "Discount." Independently captured from azoproducts.com — not aggregator copy.
The offer on the day
AZOPRODUCTS.COM
Homepage · captured Nov 30, 2025
25% off
25%
Depth on the day
Depth on the day
25%
▲ +8.4 pts · vs its active-promo avg
Vs discounters
-19 pts
▼ below avg · 44% among discounters
- Headline offer
- 25% off
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
3 channelsWhat AZO ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
AZO homepage updates
AZO homepage updates capture
Captured Nov 30, 2025.
AZO on social
🗣️Tag your Black Friday shopping buddy so they can remind you to grab the essentials too.
Captured Nov 28, 2025.
AZO on sms
AZO®: 🚨 FINAL DAY: Save 25% on all your favorite products before time runs out! 🖤 Use code GRATEFUL25 at checkout: azo.attn.tv/aKViar-8DwZG
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
AZO's competitive set
Benchmark on the same fieldsAZO’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Uqora Infouqora.info
Love Wellnesslovewellness.com
O POSITIVopositiv.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
AZO on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured AZO.
What teams ask about Black Friday 2025
Answered from our data- Does AZO offer Black Friday discounts?
- Yes — on November 28, 2025, AZO ran 25% off.
- How deep was AZO's Black Friday discount?
- AZO's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
- What promotional mechanic did AZO use for Black Friday?
- AZO ran Black Friday 2025 as "Discount."
- Was AZO's Black Friday discount sitewide or limited to select items?
- AZO's Black Friday 2025 discount was sitewide.
- Is AZO's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did AZO use for Black Friday?
- AZO's Black Friday 2025 offer was eligible on: online, app, in-store.