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Avenue
avenue.com ↗
BF2025
All brands on Black Friday

What did Avenue do on Black Friday?

On November 28, 2025, Avenue ran up to 50% off sitewide, via "Sale: Sitewide." Independently captured from avenue.com — not aggregator copy.

The offer on the day

AVENUE.COM

Homepage · captured Nov 30, 2025

Up to 50% off on Butter Denim with code BLACKFRI

50%

Depth on the day

Depth on the day

50%

even · vs its active-promo avg

Vs discounters

+7 pts

▲ above avg · 43% among discounters

Headline offer
Up to 50% off on Butter Denim with code BLACKFRI
Mechanic
Sale: Sitewide
Scope
Sitewide
Where it ran
—
Eligible categories
Butter Denim
Shipping
—

What ran on each channel

2 channels

What Avenue ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Avenue homepage updates

Avenue homepage updates capture

Captured Nov 30, 2025.

Avenue on social

LAST CALL FOR 50% OFF! The Black Friday Sale ends TONIGHT! Don’t miss your chance to grab the looks you love for HALF OFF. Includes Better Denim, fabulous dresses, sweaters, gifts & more! SHOP NOW: https://aveplus.visitlink.me/etVG8k

Captured Nov 29, 2025.

Wholesale and marketplace assets withheld

Avenue's competitive set

Benchmark on the same fields

Avenue’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
AvenueAvenue
50%
80%
3
This page
Lane BryantLane Bryantlanebryant.com
98
Open profile →
TorridTorridtorrid.com
95
Open profile →
Ashley StewartAshley Stewartashleystewart.com
92
Open profile →
BloomChicBloomChicbloomchic.com
90
Open profile →
mauricesmauricesmaurices.com
89
Open profile →
Women's Clothing StoreWomen's Clothing Storecatofashions.com
88

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Avenue on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Avenue.

YearHeadline offerDepth
2025Up to 50% off on Butter Denim with code BLACKFRI50%

What teams ask about Black Friday 2025

Answered from our data
Does Avenue offer Black Friday discounts?
Yes — on November 28, 2025, Avenue ran Up to 50% off on Butter Denim with code BLACKFRI.
How deep was Avenue's Black Friday discount?
Avenue's peak Black Friday 2025 discount was 50%. — 7 points deeper than the average among brands that discounted that day.
What promotional mechanic did Avenue use for Black Friday?
Avenue ran Black Friday 2025 as "Sale: Sitewide."
Was Avenue's Black Friday discount sitewide or limited to select items?
Avenue's Black Friday 2025 discount was sitewide.
Is Avenue's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Avenue use for Black Friday?
The channels Avenue's Black Friday offer ran on were not captured.