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Ariat
ariat.com ↗
BF2025
All brands on Black Friday

What did Ariat do on Black Friday?

On November 28, 2025, Ariat ran up to 40% off sitewide, via "Discount." Independently captured from ariat.com — not aggregator copy.

The offer on the day

ARIAT.COM

Homepage · captured Nov 30, 2025

Up to 40%

40%

Depth on the day

Depth on the day

40%

▲ +15.3 pts · vs its active-promo avg

Vs discounters

-4 pts

▼ below avg · 44% among discounters

Headline offer
Up to 40%
Mechanic
Discount
Scope
Sitewide
Where it ran
online, in-store, app
Eligible categories
Not specified
Shipping
—

What ran on each channel

4 channels

What Ariat ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Ariat homepage updates

Ariat homepage updates capture

Captured Nov 30, 2025.

Ariat on email

Three Days Left For Up to 40% Off ⏰ *Exclusions Apply

Captured Nov 30, 2025.

Ariat on paid media

Ariat International Inc.

Captured Nov 30, 2025.

Ariat on social

"Being a cowboy to me means being part of a culture that takes pride in God, country, and family." Ariat Athlete and 23x World Champion @jackiehobbscrawford

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Ariat's competitive set

Benchmark on the same fields

Ariat’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
AriatAriat
25%
100%
4
This page
Justin BootsJustin Bootsjustinboots.com
95
Open profile →
CarharttCarharttcarhartt.com
94
Open profile →
TecovasTecovastecovas.com
92
Open profile →
Tony Lama BootsTony Lama Bootstonylama.com
90
Open profile →
Official Wolverine.comOfficial Wolverine.comwolverine.com
90
Open profile →
Wrangler®Wrangler®wrangler.com
90
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Ariat on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Ariat.

YearHeadline offerDepth
2025Up to 40%40%

What teams ask about Black Friday 2025

Answered from our data
Does Ariat offer Black Friday discounts?
Yes — on November 28, 2025, Ariat ran Up to 40%.
How deep was Ariat's Black Friday discount?
Ariat's peak Black Friday 2025 discount was 40%. — 4 points shallower than the average among brands that discounted that day.
What promotional mechanic did Ariat use for Black Friday?
Ariat ran Black Friday 2025 as "Discount."
Was Ariat's Black Friday discount sitewide or limited to select items?
Ariat's Black Friday 2025 discount was sitewide.
Is Ariat's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Ariat use for Black Friday?
Ariat's Black Friday 2025 offer was eligible on: online, in-store, app.