What did & Other Stories do on Black Friday?
On November 28, 2025, & Other Stories ran up to 30% off sitewide, via "Discount." Independently captured from stories.com — not aggregator copy.
The offer on the day
STORIES.COM
Homepage · captured Nov 30, 2025
30% off everything and 15% off next order
30%
Depth on the day
Depth on the day
30%
▲ +9.5 pts · vs its active-promo avg
Vs discounters
-14 pts
▼ below avg · 44% among discounters
- Headline offer
- 30% off everything and 15% off next order
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat & Other Stories ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
& Other Stories homepage updates
& Other Stories homepage updates capture
Captured Nov 30, 2025.
& Other Stories on email
LAST CHANCE: 30% off everything
Captured Nov 30, 2025.
& Other Stories on paid media
H&M Fashion USA, Inc.
Captured Nov 26, 2025.
& Other Stories on social
The most giftable layer of the season. Discover our gift guide edit at stories.com
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
& Other Stories's competitive set
Benchmark on the same fields& Other Stories’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Mangomango.com
Whistles UKwhistles.com
Pixie Marketpixiemarket.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
& Other Stories on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured & Other Stories.
What teams ask about Black Friday 2025
Answered from our data- Does & Other Stories offer Black Friday discounts?
- Yes — on November 28, 2025, & Other Stories ran 30% off everything and 15% off next order.
- How deep was & Other Stories's Black Friday discount?
- & Other Stories's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
- What promotional mechanic did & Other Stories use for Black Friday?
- & Other Stories ran Black Friday 2025 as "Discount."
- Was & Other Stories's Black Friday discount sitewide or limited to select items?
- & Other Stories's Black Friday 2025 discount was sitewide.
- Is & Other Stories's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did & Other Stories use for Black Friday?
- & Other Stories's Black Friday 2025 offer was eligible on: online, app, in-store.