Skip to content
American Threads
shopamericanthreads.com ↗
BF2025
All brands on Black Friday

What did American Threads do on Black Friday?

On November 28, 2025, American Threads ran up to 25% off on select items, via "Discount." Independently captured from shopamericanthreads.com — not aggregator copy.

The offer on the day

SHOPAMERICANTHREADS.COM

Homepage · captured Nov 30, 2025

25% off

25%

Depth on the day

Depth on the day

25%

▼ -36.8 pts · vs its active-promo avg

Vs discounters

-19 pts

▼ below avg · 44% among discounters

Headline offer
25% off
Mechanic
Discount
Scope
Select
Where it ran
online, in-store, app
Eligible categories
clothing
Shipping
—

What ran on each channel

1 channels

What American Threads ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

American Threads homepage updates

American Threads homepage updates capture

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

American Threads's competitive set

Benchmark on the same fields

American Threads’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
American ThreadsAmerican Threads
62%
90%
2
This page
Altar'd StateAltar'd Statealtardstate.com
95
Open profile →
Dress UpDress Upshopdressup.com
92
Open profile →
Petal & PupPetal & Puppetalandpup.com
91
Open profile →
francesca’s®francesca’s®francescas.com
90
Open profile →
VICIVICIvicicollection.com
89
Open profile →
Lizard ThicketLizard Thicketshoplizardthicket.com
88

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

American Threads on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured American Threads.

YearHeadline offerDepth
202525% off25%

What teams ask about Black Friday 2025

Answered from our data
Does American Threads offer Black Friday discounts?
Yes — on November 28, 2025, American Threads ran 25% off.
How deep was American Threads's Black Friday discount?
American Threads's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
What promotional mechanic did American Threads use for Black Friday?
American Threads ran Black Friday 2025 as "Discount."
Was American Threads's Black Friday discount sitewide or limited to select items?
American Threads's Black Friday 2025 discount was on select items.
Is American Threads's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did American Threads use for Black Friday?
American Threads's Black Friday 2025 offer was eligible on: online, in-store, app.