Does Alice + Olivia offer Black Friday discounts?

Yes — on November 28, 2025, Alice + Olivia ran 30% OFF.

How deep was Alice + Olivia's Black Friday discount?

Alice + Olivia's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.

What promotional mechanic did Alice + Olivia use for Black Friday?

Alice + Olivia ran Black Friday 2025 as "Discount."

Was Alice + Olivia's Black Friday discount sitewide or limited to select items?

Alice + Olivia's Black Friday 2025 discount was on select items.

Is Alice + Olivia's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Alice + Olivia use for Black Friday?

Alice + Olivia's Black Friday 2025 offer was eligible on: online.

aliceandolivia.com ↗

BF2025

Full profile

All brands on Black Friday

What did Alice + Olivia do on Black Friday?

On November 28, 2025, Alice + Olivia ran up to 30% off on select items, via "Discount." Independently captured from aliceandolivia.com — not aggregator copy.

The offer on the day

ALICEANDOLIVIA.COM

Homepage · captured Nov 30, 2025

30% OFF

30%

Depth on the day

30%

▼ -7.8 pts · vs its active-promo avg

Vs discounters

-14 pts

▼ below avg · 44% among discounters

Headline offer: 30% OFF
Mechanic: Discount
Scope: Select
Where it ran: online
Eligible categories: dresses
Shipping: —

What ran on each channel

4 channels

What Alice + Olivia ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Alice + Olivia homepage updates

Alice + Olivia homepage updates capture

Captured Nov 30, 2025.

Alice + Olivia on email

THE MOST EPIC SALE

Captured Nov 30, 2025.

Alice + Olivia on paid media

alice + olivia by Stacey Bendet

Captured Nov 30, 2025.

Alice + Olivia on social

Some favorite looks for sparkle season—-!! Comment with your favorite!!

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Alice + Olivia's competitive set

Benchmark on the same fields

Alice + Olivia’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Alice + Olivia

38%

80%

This page

Millymilly.com

Open profile →

Rebecca Taylorrebeccataylor.com

Open profile →

Cinq à Septcinqasept.nyc

ALC LTDalcltd.com

Tanya Taylortanyataylor.com

Veronica Beardveronicabeard.com

Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Alice + Olivia on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Alice + Olivia.

YearHeadline offerDepth

202530% OFF30%

What teams ask about Black Friday 2025

Answered from our data

Does Alice + Olivia offer Black Friday discounts?: Yes — on November 28, 2025, Alice + Olivia ran 30% OFF.
How deep was Alice + Olivia's Black Friday discount?: Alice + Olivia's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
What promotional mechanic did Alice + Olivia use for Black Friday?: Alice + Olivia ran Black Friday 2025 as "Discount."
Was Alice + Olivia's Black Friday discount sitewide or limited to select items?: Alice + Olivia's Black Friday 2025 discount was on select items.
Is Alice + Olivia's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Alice + Olivia use for Black Friday?: Alice + Olivia's Black Friday 2025 offer was eligible on: online.