What did Alex and Ani do on Black Friday?
On November 28, 2025, Alex and Ani ran up to 40% off on select collections, via "Discount." Independently captured from alexandani.com — not aggregator copy.
The offer on the day
ALEXANDANI.COM
Homepage · captured Nov 30, 2025
Up to 40% off + an extra 15% off
40%
Depth on the day
Depth on the day
40%
▲ +5.4 pts · vs its active-promo avg
Vs discounters
-4 pts
▼ below avg · 44% among discounters
- Headline offer
- Up to 40% off + an extra 15% off
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Alex and Ani ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Alex and Ani homepage updates
Alex and Ani homepage updates capture
Captured Nov 30, 2025.
Alex and Ani on email
RUNNING LOW: Up to 40% Off + Extra 15% ✨
Captured Nov 30, 2025.
Alex and Ani on paid media
Up to 40% OFF + 15% More 🔥
Captured Nov 29, 2025.
Alex and Ani on social
Our December Symbol of the Month: Glass Butterfly 🦋🤍A delicate reminder that beauty endures, even in the coldest seasons. For a limited time, save 15% on the collection - shop now at the link in bio! ✨ #AlexandAni #ButterflyJewelry #GiftsforHer
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Alex and Ani's competitive set
Benchmark on the same fieldsAlex and Ani’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Trollbeadstrollbeads.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Alex and Ani on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Alex and Ani.
What teams ask about Black Friday 2025
Answered from our data- Does Alex and Ani offer Black Friday discounts?
- Yes — on November 28, 2025, Alex and Ani ran Up to 40% off + an extra 15% off.
- How deep was Alex and Ani's Black Friday discount?
- Alex and Ani's peak Black Friday 2025 discount was 40%. — 4 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Alex and Ani use for Black Friday?
- Alex and Ani ran Black Friday 2025 as "Discount."
- Was Alex and Ani's Black Friday discount sitewide or limited to select items?
- Alex and Ani's Black Friday 2025 discount was on select collections.
- Is Alex and Ani's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Alex and Ani use for Black Friday?
- Alex and Ani's Black Friday 2025 offer was eligible on: online.