Alcon’s marketing, tracked daily.
The latest creative Alcon puts in front of shoppers — homepage, paid media and social — captured on the day each one changed.
What we track on Alcon
ShopVision captures the public marketing we see from Alcon every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepagePaid mediaSocial
- Dataset
- Live
Which channels does Alcon use?
All channelsPaid media is Alcon's most-used channel. Jump to a channel below, or read straight down.
Alcon homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Alcon on paid media
131 capturedCadence
~0.7/ wk
Last 30 days
3
New· vs prior 30d
Top platform
Alcon's competitive set
Benchmark on the same fieldsAlcon’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Alcon on social
38 capturedCadence
~4.2/ wk
Last 30 days
18
▼ 10%· vs prior 30d
Top platform
Facebook
"Eradicating preventable causes of blindness is a must — on a human level, and on an economic level." In this video from the Global Summit for Eye Health, Laurent Attias shares why Alcon is continuing to invest in training and capacity-building programs for Eye Care Professionals globally. Our commitment builds on years of collaboration with partners to strengthen the eye care workforce and help create sustainable access to quality eye care in communities around the world. The Summit brought the global eye health community together around a shared ambition. Now comes the work to carry that momentum forward. Thank you to IAPB, the Government of Antigua and Barbuda, and everyone who helped make this landmark moment possible. #GlobalSummitForEyeHealth #ValueOfVision
Nov 9, 2026 · Facebook
Behind every Alcon product and innovation are the people who help bring it to life. Across Manufacturing, Technology & Operations (MTO) at Alcon, our teams are helping advance the way we manufacture, engineer and deliver eye care products around the world. We’re proud to be recognized as one of Fortune's Best Workplaces in Manufacturing & Production™ 2026 – an honor made possible by our brilliant MTO associates who support our purpose to help people see brilliantly. Ready to build what’s next? Explore career opportunities across MTO at Alcon: Alcon.com/careers #ManufacturingCareers #Alcon
Nov 4, 2026 · Facebook
A new chapter for global eye health starts now. At the Global Summit for Eye Health, leaders came together around a shared ambition: turn commitment into action. Alcon is proud to play our part. By 2030, we’re committed to providing advanced surgical training to at least 3,000 ophthalmic surgeons in underserved communities, helping strengthen eye care capacity where it’s needed most. Thank you to everyone who came together and stepped forward with commitments to help move eye health forward. Now, it’s time to turn momentum into meaningful action and help more people See Brilliantly. #GlobalSummitForEyeHealth #LoveYourEyes #Alcon @orbisintl @iapb @who
Nov 3, 2026 · Instagram
The world is changing. The importance of doing what’s right isn’t. During Corporate Compliance & Ethics Week, we’re taking a moment to recognize something that matters every day: how we achieve. As technology advances, expectations evolve and new possibilities emerge, integrity remains at the heart of the decisions we make and the way we work together. Because progress isn’t only about where we go next. It’s about how we get there. #CorporateComplianceAndEthicsWeek #Alcon #SeeBrilliantly
Nov 2, 2026 · Facebook
More than 1 billion people around the world are living with vision impairment that could have been prevented or has yet to be addressed. The need for action is clear. Next week at the Global Summit for Eye Health, leaders across sectors will come together to help turn commitments into measurable progress. As a High Impact Partner, Alcon is proud to be part of this collective effort and to bring our expertise in eye care, innovation and professional education to help advance greater access to quality eye care. We look forward to gathering with fellow industry leaders around a shared ambition: making the world see the value of vision. Together, we will accelerate progress toward a world where more people have access to the eye care they need. Learn more about Alcon’s commitment to eye health: https://www.alcon.com/featured-stories/worlds-next-breakthrough-eye-care-isnt-just-innovation-its-capacity/ #GlobalSummitForEyeHealth VISION 2020/IAPB
Oct 29, 2026 · Facebook
Dry Eye Disease is getting a bigger spotlight. 🎬 The first ever direct-to-patient campaign for TRYPTYR® (acoltremon ophthalmic solution) 0.003% has officially launched across the U.S., reaching people where they watch, scroll, search and learn. Directly informed by patient insights, the campaign responds to a continued need for education and awareness around the symptoms and impact of Dry Eye Disease, as well as treatment options for patients. We’re proud to see this campaign come to life and help bring greater attention to the treatment conversations happening around Dry Eye Disease. Take a look at the commercial taking center stage. #DryEyeDisease #TRYPTYR #AlconUS What is TRYPTYR? TRYPTYR (acoltremon ophthalmic solution) 0.003% is a prescription eye drop used for the treatment of the signs and symptoms of dry eye disease (DED). IMPORTANT SAFETY INFORMATION Use TRYPTYR exactly as your healthcare provider tells you to. TRYPTYR is for use in the eye. Each single-dose vial of TRYPTYR will give you enough medicine to treat both of your eyes. TRYPTYR vial is for 1-time use only. Use right away after opening and do not reuse. Keep the unopened single-dose vials in the original foil package until ready to use. Wash your hands before each use. Do not let the tip of the single-dose vial touch your eye or any other surface to avoid eye injury or infection. If you use TRYPTYR with other eye medicines, wait at least 5 minutes between using TRYPTYR and the other medicines. If you wear contact lenses, remove them before using TRYPTYR. Wait 15 minutes after dosing before putting contact lenses back in your eyes. Call your healthcare provider right away if you get an allergic reaction or other eye problems such as eye injury, eye infection, or eye pain. The most common side effect of TRYPTYR in clinical trials was burning or stinging sensation in the eye upon instillation, which was reported in 50% of patients. For additional information about TRYPTYR, talk to your healthcare provider and click here to see the full Prescribing Information.
Oct 27, 2026 · Youtube
Today, Alcon announced the acquisition of @neurotechpharma By bringing together Neurotech’s innovative platform with Alcon’s expertise and global reach, we aim to help advance access and future of retinal disease treatment. Learn more by visiting our Newsroom — link in our bio. #AlconNews #acquisition
Oct 20, 2026 · Instagram
Now every day can be a little brighter. ✨ Today, Alcon announced U.S. FDA approval of BRYTLY® Redness Reliever Eye Drops, marking an exciting step forward as we expand our over-the-counter eye care portfolio. Designed to work in one minute, BRYTLY helps eyes appear whiter and brighter, with results that last up to 12 hours from a single drop.¹ As we continue to innovate, we're proud to bring a new option to the redness reliever / eye whitener category and look forward to making BRYTLY available to consumers in the coming months. Learn more: https://www.alcon.com/media-release/fda-approves-alcons-brytly-redness-reliever-eye-drops-12-hours-whiter-brighter/ #BRYTLY #News 1. Alcon - BRYTLY Label, 2026.
Oct 19, 2026 · Facebook
Earlier this year at Vision Expo, Alcon joined @latinosenoptometry for a panel on "Bridging Cultures in Chronic Eye Disease Care: Better Conversations for Better Outcomes." Dr. Chandra Mickles, Director of Professional Education and Development at Alcon, participated as a panelist bringing Alcon's voice into a dialogue about cultural responsiveness, trust and communication in eye care. As we celebrate Hispanic Heritage Month, we’re proud to highlight this conversation and recognize the work of Latinos En Optometry and the @nationaloptometricassociation in advancing representation and access across optometry and ophthalmology. This month and every month, Alcon is committed to supporting the education, partnerships and conversations that make eye care more equitable — for every patient, in every community. #HispanicHeritageMonth #SeeBrilliantly
Oct 13, 2026 · Instagram
What if one of the most powerful ways to improve eye health isn’t simply delivering care, but helping more people become capable of delivering it? World Sight Day is a reminder that too many people still face barriers to accessing the eye care they need. Addressing preventable vision loss takes more than innovation. It takes trained professionals, reliable resources, strong infrastructure and shared action. It takes capacity. Because behind every moment of eye care is something we don’t always see: the people and systems that make it possible. That’s why Alcon invests in programs and partnerships that strengthen access to eye care. From training thousands of surgeons through the Alcon Phaco Development Program, to decades-long partnerships with organizations like Orbis International, Aravind Eye Care System, and Cure Blindness Project — these efforts help build the knowledge, skills and systems that can make quality eye care more accessible. This World Sight Day, we join the global eye health community in recognizing the importance of sight and the action each of us can take to protect it. Together, we can build a future where more people have access to the care they need to see brilliantly. #WorldSightDay
Oct 8, 2026 · Youtube
The future of eye care depends not only on what we learn, but on what we pass forward. For Dr. Hiroko Bissen-Miyajima, sharing knowledge, techniques and clinical experience is an important part of advancing eye care. Much of what experienced surgeons learn over the course of their careers cannot be fully captured in textbooks or scientific papers. As eye care continues to evolve, ongoing education and knowledge sharing can help translate new advances into better care and outcomes for patients. This #WorldSightDay, we’re celebrating the Eye Care Professionals helping build tomorrow’s capacity by sharing what they know today. #WorldSightDay #SeeBrilliantly
Oct 7, 2026 · Facebook
Training creates a ripple effect. As we approach World Sight Day, we’re hearing from eye care leaders about how investing in education today can help build stronger eye care capacity for tomorrow. For Professor Xu Xu, that journey is personal. More than a decade ago, she learned phacoemulsification through Alcon’s Phaco Development Program. Today, she is helping train and mentor other ophthalmologists, carrying forward the principles of structured, hands-on learning that helped shape her own development. As Professor Xu Xu explains, the impact of training goes far beyond surgical technique. When physicians develop skills they can carry back to their communities, and then pass those skills on to others, knowledge becomes a multiplier. This #WorldSightDay, we’re celebrating the Eye Care Professionals who learn, teach and pass knowledge forward, helping build the capacity for quality eye care to reach more people. #WorldSightDay #Alcon #SeeBrilliantly
Oct 6, 2026 · Instagram