What did Aerie do on Black Friday?
On November 28, 2025, Aerie ran up to 50% off on select collections, via "Discount." Independently captured from aerie.com — not aggregator copy.
The offer on the day
AERIE.COM
Homepage · captured Nov 30, 2025
40-50% off everything including jeans
50%
Depth on the day
Depth on the day
50%
▲ +23.2 pts · vs its active-promo avg
Vs discounters
+6 pts
▲ above avg · 44% among discounters
- Headline offer
- 40-50% off everything including jeans
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Aerie ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Aerie homepage updates
Aerie homepage updates capture
Captured Nov 30, 2025.
Aerie on email
It's HERE! 🙌 40-50% off - The BIG Cyber Sale
Captured Nov 30, 2025.
Aerie on paid media
Holiday travel inspo all from OFFLINE by @aerie ✈️❣️ All looks linked in my LTK! #AeriePartner #AerieREAL #GoingOFFLINE #ad #MustHave Outfit details- Outfit one- OFFLINE By Aerie ChillUp Hoodie, OFFLINE By Aerie ChillUp Trouser, OFFLINE By Aerie Print Blanket Scarf Outfit two- OFFLINE By Aerie Warmup Quarter Zip, OFFLINE By Aerie Real Me Foldover Super Wide Leg Pant, OFFLINE By Aerie Puff Love Tote Bag Outfit three- OFFLINE By Aerie Fluff Love Full Zip Jacket, OFFLINE By Aerie Real Me High Waisted Crossover Legging, OFFLINE By Aerie Crew Socks
Captured Nov 28, 2025.
Aerie on social
giveaways are on their way… are you feeling lucky?
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Aerie's competitive set
Benchmark on the same fieldsAerie’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Aerie on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Aerie.
What teams ask about Black Friday 2025
Answered from our data- Does Aerie offer Black Friday discounts?
- Yes — on November 28, 2025, Aerie ran 40-50% off everything including jeans.
- How deep was Aerie's Black Friday discount?
- Aerie's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Aerie use for Black Friday?
- Aerie ran Black Friday 2025 as "Discount."
- Was Aerie's Black Friday discount sitewide or limited to select items?
- Aerie's Black Friday 2025 discount was on select collections.
- Is Aerie's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Aerie use for Black Friday?
- Aerie's Black Friday 2025 offer was eligible on: online, app, in-store.