Does Adidas offer Black Friday discounts?

Yes — on November 28, 2025, Adidas ran Free standard shipping with Adiclub & 15% off.

How deep was Adidas's Black Friday discount?

Adidas's peak Black Friday 2025 discount was 15%. — 29 points shallower than the average among brands that discounted that day.

What promotional mechanic did Adidas use for Black Friday?

Adidas ran Black Friday 2025 as "Discount."

Was Adidas's Black Friday discount sitewide or limited to select items?

Adidas's Black Friday 2025 discount was sitewide.

Is Adidas's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Adidas use for Black Friday?

Adidas's Black Friday 2025 offer was eligible on: online, app, in-store.

adidas.com ↗

BF2025

Full profile

All brands on Black Friday

What did Adidas do on Black Friday?

On November 28, 2025, Adidas ran up to 15% off sitewide, via "Discount." Independently captured from adidas.com — not aggregator copy.

The offer on the day

ADIDAS.COM

Homepage · captured Nov 29, 2025

Free standard shipping with Adiclub & 15% off

15%

Depth on the day

15%

▼ -8.4 pts · vs its active-promo avg

Vs discounters

-29 pts

▼ below avg · 44% among discounters

Headline offer: Free standard shipping with Adiclub & 15% off
Mechanic: Discount
Scope: Sitewide
Where it ran: online, app, in-store
Eligible categories: Not specified
Shipping: —

What ran on each channel

4 channels

What Adidas ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Adidas homepage updates

Adidas homepage updates capture

Captured Nov 29, 2025.

Adidas on email

Extra 40% off: Cyber Monday savings

Captured Nov 30, 2025.

Adidas on paid media

Save an extra 40% on full price and sale items during Cyber Monday. Use code CYBER.

Captured Nov 30, 2025.

Adidas on social

Home gold for Mikaela Shiffrin 🥇 Power, precision and confidence making it a statement performance yet again. #YouGotThis #RoadToMilanoCortina

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Adidas's competitive set

Benchmark on the same fields

Adidas’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Adidas

23%

60%

This page

Nikenike.com

100

Open profile →

New Balancenewbalance.com

Under Armour®underarmour.com

Brooks Runningbrooksrunning.com

Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Adidas on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Adidas.

YearHeadline offerDepth

2025Free standard shipping with Adiclub & 15% off15%

What teams ask about Black Friday 2025

Answered from our data

Does Adidas offer Black Friday discounts?: Yes — on November 28, 2025, Adidas ran Free standard shipping with Adiclub & 15% off.
How deep was Adidas's Black Friday discount?: Adidas's peak Black Friday 2025 discount was 15%. — 29 points shallower than the average among brands that discounted that day.
What promotional mechanic did Adidas use for Black Friday?: Adidas ran Black Friday 2025 as "Discount."
Was Adidas's Black Friday discount sitewide or limited to select items?: Adidas's Black Friday 2025 discount was sitewide.
Is Adidas's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Adidas use for Black Friday?: Adidas's Black Friday 2025 offer was eligible on: online, app, in-store.