See what your category did, and what to do next.

You've seen what 25 beauty brands did last Black Friday. This is what you do with it.

The shorter companion to the Beauty Black Friday Benchmark: the seven decisions that mattered most in Holiday 2025, what's already changing in 2026, and the move to make on each one. Every play pairs last year's benchmark data with live signals from ShopVision tracking this year, so you're planning against the market as it is now, not as it was.