How to make your product feed available to ChatGPT via Shopify

If you’re running an ecommerce business on Shopify and haven’t yet thought about how your products appear in ChatGPT or other AI shopping interfaces, now is the time to pay attention. Generative AI is rapidly emerging as a new customer acquisition channel, and it won’t look anything like what we’ve known from Facebook, Instagram, or even Google Shopping.

Tools like ChatGPT, Perplexity, Bing AI, and Claude are increasingly being used as interactive personal shopping assistants. Consumers aren’t just asking these tools for information, they’re asking them what to buy. And they’re not typing in keyword phrases. They’re asking nuanced, open-ended questions like, “What’s a good laptop bag for remote workers who travel a lot?” or “Can you recommend a sustainable skincare brand under $50?”

To be included in those AI-generated answers, your Shopify product feed needs to be available, structured, and optimized in the right way. But here’s the problem: Shopify doesn’t yet offer a clear, centralized toggle to “enable LLM visibility.” So how do you actually get your products into ChatGPT’s shopping layer?

The role of LLM shopping plugins

ChatGPT’s shopping features are powered in part by integrations (called plugins or browsing agents) that allow it to pull live product listings from approved databases. One of the most prominent of these is Klarna, which powers the default “Shop with AI” experience for many users inside ChatGPT’s Pro interface.

Klarna’s plugin allows ChatGPT to fetch live product listings, pricing, availability, and merchant data across multiple retail partners. And Shopify has a deep integration with Klarna, meaning if you’re on Shopify and using Klarna as a payment or shopping solution, your products may already be partially eligible for discovery.

In addition, ChatGPT now has access to real-time web browsing in many contexts. That means it can crawl publicly available product pages on your site — if those pages are readable, structured, and permitted by your robots.txt settings.

Shopify doesn’t have a ChatGPT toggle, but there are paths in

Despite the surge in AI-powered shopping, Shopify does not currently offer a native setting in the Admin panel to “publish” your product feed to ChatGPT. There is no button to click, no field to fill out.

However, Shopify brands can still prepare their product data in ways that make them discoverable by the platforms ChatGPT pulls from. It comes down to three main routes:

1. Klarna shopping plugin (via Shopify Sales Channel)

Shopify’s Klarna integration is the most direct way to ensure your product feed is eligible for ChatGPT visibility.

To enable this:

• Install Klarna as a payment gateway and as a Shopify sales channel
• Ensure your product catalog is synced and approved through Klarna’s Merchant Portal
• Verify that your feed includes pricing, images, availability, and product metadata (title, description, brand, etc.)
• Klarna then makes this data queryable by ChatGPT’s shopping plugin

If you’re already using Klarna and your products are published on Klarna.com, you may already be visible in ChatGPT without knowing it.

2. Public schema-optimized product pages for LLM crawling

If your PDPs (product detail pages) are publicly crawlable and include the right structured data, ChatGPT’s browsing feature or Bing’s AI index can find and parse them.

To maximize this:

• Ensure robots.txt and meta tags allow OpenAI, Google-Extended, and Perplexity bots to crawl your product pages
• Add Product, Offer, Review, and AggregateRating schema.org tags via Shopify’s theme code or metafields
• Use descriptive, human-readable product titles and semantic URLs
• Optimize image ALT text, meta descriptions, and FAQ sections on product pages

This method does not “push” your product into ChatGPT, but it makes your pages eligible for inclusion when ChatGPT uses browsing or search plugins.

3. Third-party shopping feeds (DataFeedWatch, ShoppingFeeder, etc.)

You can also syndicate your Shopify product feed through platforms that already integrate with AI plugins or discovery layers. Tools like:

• DataFeedWatch
• ShoppingFeeder
• Feedonomics (for enterprise merchants)

These tools help structure your Shopify product catalog for distribution across dozens of channels including Klarna, Google Shopping, Pinterest, and potentially AI-native platforms in the near future. Think of them as feed routers that prepare your product data in a way that’s structured, enriched, and compliant with wherever the AI agents are shopping next.

Product feed optimization: structure matters more than ever

Whether you’re connected via Klarna, feed syndication, or LLM crawling, the next hurdle is data quality.

To appear cleanly and competitively in ChatGPT-powered product recommendations, your Shopify feed needs to go beyond “good enough.” This means:

• Clear, specific product titles (e.g., “Men’s 5-Inch Athletic Shorts – Moisture-Wicking” not “Running Shorts”)
• Rich, benefit-driven product descriptions that answer likely AI prompts
• Image assets that meet square formatting standards (ideally 1024x1024 px)
• Accurate availability and pricing info updated in real-time
• ALT text and structured schema for all visual elements

Generative engines don’t scan pages the way users do. They rely on structured inputs. The more precisely you describe your products in your feed, the more likely they’ll match the semantic patterns of LLM prompts.

Prompt testing: the new competitive analysis

The best way to see if your Shopify store is appearing in ChatGPT? Ask it.

Try prompts that map to your brand’s value propositions:

• “What is the best waterproof sneaker under $150?”
• “What brands make duvets with antibacterial fill under $300 with fast shipping?”
• “Where can I buy permanent jewelry online?”

And also test general prompts that relate to your category:

• “What are good wool blankets under $200 with fast shipping?”
• “Where can I buy minimalist gold jewelry online?”
• “I’m looking for unflavored whey protein isolate with strong user ratings”

If your product or brand isn’t showing up in any form (image, name or link), it means your store isn’t being surfaced — even if your products are technically live on Shopify. That’s your cue to investigate and optimize your feed connections, metadata, and syndication paths.

LLMs are the new organic growth channel

The most exciting part of this shift? It’s still early. Just like the early days of Facebook and Google Shopping, the AI shopping layer is currently giving away organic reach for free. There is no “AI ad budget” yet. No CPC inflation. No auction mechanics.

That means the brands who move first — who get their product feeds structured, optimized, and discoverable — will see outsize growth. The traffic is coming. And for a short time, it’s virtually free.

But once generative platforms introduce pay-to-play layers or prioritize merchant partnerships, the window will close.

How to prepare your Shopify store now

If you're serious about capturing AI-native traffic, here's where to start:

1. Install Klarna and complete merchant onboarding
2. Audit your product pages for structured data, crawlability, and metadata
3. Reformat your images to 1:1 square format, at 1024x1024 px
4. Use a product feed tool to explore other AI distribution channels
5. Prompt test monthly to see if your brand is showing up in ChatGPT or Perplexity

You don’t need to overhaul your store. But you do need to start treating your product feed as a strategic asset, not just for ad syndication, but for AI shopping relevance.

To help you self-audit your images and content for LLM shopping, get our LLM Readiness Checklist

And to never fall behind your competitors, get ShopVision, your ecommerce AI SuperAgent and virtual teammate to automate research, reporting and marketing/merchandising tasks.