The arrival of generative AI didn’t just change everything - it redefined what’s possible. From the moment it launched, we knew commerce would never be the same.
While many in the eCommerce industry started to obsess about the threat (and opportunities) of agentic commerce - asking existential questions about the relevance of eCommerce sites in the future, we were asking a very different question.
We weren’t focused on how AI would improve the shopping experience for consumers, we asked ourselves how AI would change how retailers and brands operate.
Our hypothesis was simple: AI was going to create unprecedented pressure on merchandising, marketing, and eCommerce teams, forcing them to scale in ways never before conceivable.
In the long term, there will inevitably be a future where the majority of eCommerce operational processes are automated by agents that augment existing human teams. But that operational transition won’t happen overnight.
In the near term, it was already clear to us that the advent of AI was reshaping the market. Competitive pressure was rising, and teams were facing a step change in workload simply to keep up.
With AI lowering barriers for new upstarts, enabling incumbents to move faster, and empowering consumers, the competitive landscape for brands and retailers is becoming fiercer by the day.
The truth is that most brands and retailers don’t have the capacity to truly understand their market or their competitors - their strategies, their campaigns, their assortments, or their pricing.
Keeping tabs on competitors is extraordinarily complex. Endless channels, categories, campaigns, influencers, and segments - across stores, wholesale, marketplaces, and constantly shifting across time, seasons, and regions.
But throughout our careers, the three of us witnessed firsthand that market & competitive monitoring today is ad hoc at best. Across thousands of conversations and decades inside the industry, one truth kept surfacing: even the world’s best brands often operate on anecdotes, gut feel, and incomplete information.
It's no surprise. There has never been a unified tool or service capable of keeping up with the massive and constantly growing dataset of products, pricing, promotions, campaigns, content, ads, social, email, SMS, resellers, inventory, marketplaces, assortments, sourcing, and availability (the list goes on) that brands and retailers must track.
The status quo has been narrow disconnected datasets - void of context, void of insight, and unable to illustrate or explain the full dynamics of the market and their competitors.
Today, market and competitive intelligence is a strategic imperative. The brands that understand their market in real time will win. Those that do not will fall behind.
We’re on a journey to make the best brands smarter, more nimble, and empowered to win in the era of AI - by giving every brand the intelligence to compete - and win - in the era of AI.
AI commerce builder transforming how brands operate through autonomous research, competitive intelligence, and campaign planning agents. Ex-Forrester VP & Principal Analyst with prior leadership roles at Adobe, Magento, JP Morgan and Ford.
Commerce technologist and engineering leader, designing AI-native systems and guiding teams at the frontier of AI in retail.
A high growth co-pilot - turning bold ideas into enterprise value, scaling scrappy to scale, and making it all look easy with smart capital, sharp ops, and a little financial style.
Bringing 10+ years of ecommerce and tech sales experience to help brands unlock growth with AI-powered competitive intelligence and leading with a people-first belief that meaningful careers and lives can grow together.
Leading Customer Success at ShopVision, helping ecommerce teams turn competitive intelligence into action; previously built CS programs at Coveo and Moveworks (now ServiceNow) and writes about AI-powered customer success on Substack.
Builds things, from thoughtful software to half-finished home projects to structurally unsound box forts for his kids. Fortunately, the software stands up to real use.
Two decades of brand building, growth marketing, and creative strategy across B2B tech. Now channeling all of it into helping brands stay ahead with AI-powered competitive intelligence.
Data analyst turned product and operations leader who loves turning chaos into clarity and making sure things actually ship.
Brings his DTC experience to life at shopvision, focusing on communicating and improving the most impactful parts of our platform from his brand-first lens.
Senior Account Executive with a proven track record of success, ensuring merchants are equipped with the right tools to help them grow and scale more efficiently. In the world of AI it's more important now than ever to have solutions in place that help your teams make decisions faster with actionable data to reduce costs and grow sales.
Spent 15 years building AI to automate office work in pursuit of one dream: finally having enough free time to fix his golf swing, results still pending.
Focused on AI and full stack development, building efficient systems and being intentional about how I work and grow.
Software Engineer interested in AI and creating the future in the present using past experience
With a long history of building things that ship, from startups and agencies to consumer apps and e-commerce, Dave focuses on clean code, strong collaboration, and helping teams build better systems together.
Reverse-engineered his way from Brighton to Adobe and into leading engineering orgs, collecting every Magento certification out of spite, and now he’s aiming that same obsession at agentic AI for ecommerce.
A thoughtful, AI-driven builder blending modern web and data engineering while chasing zen in a lively, love-filled home with my wife, two kids, and two dogs
Driven by curiosity for AI, I bring 20 years of experience turning complex problems into practical, scalable solutions with Python, JavaScript, and emerging technologies.
Based in British Columbia, I split my time between development and creating product videos that help bring ShopVision to life.
Officially a recovering QA turned Software Engineer; unofficially a silly goose who builds great features for Shopvision and provides comic relief during deployments.
I write code, build with AI, and when it's time to unplug, you'll find me at the gym, on the basketball court, or hanging with my family
I design and build responsive digital experiences, and break things apart to understand how they work.
Yassine comes with 18+ years of experience bridging AI research and production—30+ peer-reviewed papers on one side (ACL/AAAI/ECAI), Fortune 500 and startup delivery on the other. Now he's building AI agents and the product-intelligence tooling + evals that make them reliable, secure, and worth trusting.
